Merge branch 'dev'

js/footer.js

@@ -16,7 +16,7 @@ function addFooter() {
  <a href="https://weareunder.design/articles/">
  <h5>articles</h5>
  </a>
- <a href="https://store.weareunder.design/" target="_blank">
+ <a href="https://store.weareunder.design/">
  <h5>store</h5>
  </a>
  </div>

work/bounce/index.html

@@ -24,50 +24,41 @@
  <section class="padding-xl">
  <p>A 10-day brand sprint for Bounce</p>
  <p>
- in a world quick to judge, we believe that people in debt are not defined by their financial burdens. they are
- individuals, each with a unique story and the right to a fresh start. at bounce, we listen, and we do whatever
- it takes to help people bounce back from debt, take control, and find their happily ever after.<br />
-
- our story begins with a simple yet powerful belief - empathy can transform the debt experience. by combining
- this understanding with ai and automation, we're not just crunching numbers but understanding lives. this unique
- blend allows us to turn willingness to resolve debt into actual ability, respecting every individual's needs and
- circumstances.<br />
-
- it's about people, and at the heart of our approach is a personalized human experience. our commitment to
- empathy is matched only by our dedication to trust. Our flexible payment plans are designed to fit real lives,
- making the journey out of debt less intimidating and more achievable.<br />
-
- for those in debt, we offer a path to financial freedom. For creditors, we promise a collection process that's
- not just effective but humane and fair.<br />
-
- together, we create solutions where everyone wins.<br />
-
- let's bounce back together, creating paths to financial stability, mutual respect and peace of mind.<br />
+ in a world quick to judge, bounce believes people drowning in debt aren't just numbers.<br />
+ it's all about helping folks bounce back from debt and find their own version of happily ever after<br />
+ designing for a debt collection company? that's a challenge. bounce saw it as a chance to shake things up.<br />
+ it's like a wellness journey—debt as a step toward a better life. that's reflected in their look, calm and
+ transformative. think wellness products or life-changing experiences, all wrapped up in their brand.<br />
+ at the heart of it all? their logo. blending their name with freedom—a bird taking flight. it captures the
+ essence of bouncing back and finding your own freedom. shout-out to hadar for making that logo magic
+ happen!
  </br>
- </br> Client | Bounce <br />
- Creative Direction | Inbal Lapidot Vidal, Eden Vidal <br />
- Brand Design | Kate Holub, Hadar Lozon, Stanislava Shestakova <br />
- 2D, Motion | Artem Samoilyk <br />
+ </br> Client | Bounce </br>
+ Creative Direction | Inbal Lapidot Vidal, Eden Vidal </br>
+ Brand Design | Kate Holub, Hadar Lozon, Stanislava Shestakova </br>
+ 2D, Motion | Artem Samoilyk </br>
  </p>
  </section>
  <img src="./2.png" loading="lazy" class="box-l" />
  <div style="position: relative; display: inline-block; overflow: hidden;">
  <img src="./logogif.png" loading="lazy" />
- <img src="./Bounce_Logo.gif" loading="lazy" style="position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);" />
+ <img src="./Bounce_Logo.gif" loading="lazy"
+ style="position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); width: 30%;" />
  </div>
  <img src="./3.png" loading="lazy" class="box-l" />
  <img src="./4.png" loading="lazy" class="box-l" />
+ <video class="box-l" src="video.webm" autoplay loop muted playsinline></video>
  <img src="./5.png" loading="lazy" class="box-l" />
  <img src="./6.png" loading="lazy" class="box-l" />
  <img src="./7.png" loading="lazy" class="box-l" />
  <img src="./8.png" loading="lazy" class="box-l" />
  <img src="./9.png" loading="lazy" class="box-l" />
  <img src="./10.png" loading="lazy" class="box-l" />
- <video class="box-l" src="video.webm" autoplay loop muted playsinline></video>
  <img src="./11.png" loading="lazy" class="box-l" />
  <div style="position: relative; display: inline-block; overflow: hidden;">
- <img src="./12.png" loading="lazy"/>
- <img src="./Bounce_Symbol.gif" loading="lazy" style="position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);" />
+ <img src="./12.png" loading="lazy" />
+ <img src="./Bounce_Symbol.gif" loading="lazy"
+ style="position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);" />
  </div>
  <img src="./13.png" loading="lazy" class="box-l" />
  <img src="./14.png" loading="lazy" class="box-l" />

work/dymension/index.html

@@ -25,25 +25,15 @@
  <section class="padding-xl">
  <p>A 10-day Brand sprint for Dymension</p>
  <p>
- Brand Story - If you’re a gaming studio, fintech company or bank -
- Plugging ownership into applications is hard.<br />
- Blockchain is amazing, but it also has a monolithic structure - you have
- to tradeoff performance, connectivity, security and flexibility as you
- scale. Luckily, the blockchain world is moving from monoliths to
- microservices, unlocking new dimensions for blockchain applications.<br />
- To unlock these dimensions, we elegantly reassembled the blockchain
- stack. In physics and mathematics, dimension is the minimum coordinates
- required to specify any point in space.<br />
- Dymension is Blockchain-as-a-service - a permissionless network of
- blockchain called RollApps, a high-performance, connected, secured and
- flexible blockchain dimensions.<br />
- We build freedom-enhancing technologies that enable digital autonomy. We
- believe in the act, state, or right of possessing something. We believe
- in ownership.<br />
- We believe humans should be acting together for common, mutual, or some
- underlying benefit instead of working in competition for selfish
- benefit. We believe in cooperation. We’re here to transform how
- decentralized apps are built, have fun and get a yacht. <br />
+ ever tried to integrate ownership into your app? yeah, it's a nightmare. whether you’re running a gaming studio,
+ fintech company, or a bank, it feels like climbing mount everest barefoot. but guess what? dymension is flipping
+ the script.<br />
+ think of high-performance, secure, and flexible solutions that let you take the reins of digital autonomy. instead
+ of competing, they're all about cooperation. it's a whole new way to build decentralized apps.<br />
+ now, let's talk vision. imagine shifting from a 2d to a 3d space. it’s like stepping into another world. there's
+ this portal - your gateway to seamless blockchain connection. those unfinished sketches? they show ongoing
+ progress. minimal colors and shapes bring clarity and elegance. it all ties into dymension’s vision - a brand
+ that's about clarity, revolution, and elegance, shaping the future of blockchain.<br />
  <br />Client |
  <a href="https://dymension.xyz/" target="_blank" class="project-link">Dymension</a>
  <br />Creative Director | Eden Vidal <br />Art Director | Anastasia

work/finaloop/index.html

@@ -24,29 +24,20 @@
  <section class="padding-xl">
  <p>A 10-day brand sprint for Finaloop.</p>
  <p>
- Brand Story - Growing a healthy eCommerce brand isn't easy. It requires
- constant juggling and decision making - cash flow planning, logistics,
- managing inventory & shipping costs, pricing, ad spend and ROAS, the
- list goes on. We get it because we used to be there too, in the
- trenches, navigating our own brands.<br>
- You need your books to stay compliant and access financing, insurance,
- etc. but you also need greater clarity. But how will you get clarity if
- traditional accounting is about seeing your business retrospectively? No
- wonder bookkeepers are stuck in the past. They only look back, or, maybe
- they just don't get eCommerce?<br>You deserve more than accounting.
- You need flawless financials and actionable real-time business data. You
- need visibility.<br>What if you had the numbers you need, always
- available in real time?<br>We enable eCommerce founders to save time,
- costs, and mistakes by making their financials available, relevant, and
- actionable.<br>We integrate and reconcile financial data from any data
- source t0 create a clear live financial picture.<br>It's time to stop
- looking backward. Go beyond accounting and know what's happening now.<br>With
- real-time accounting and powerful APIs, No person is needed in the
- loop.<br>Try Finaloop. <br>
- <br>Client |
- <a href="https://finaloop.com/" target="_blank" class="project-link">Finaloop</a>
- <br>Creative director | Eden Vidal <br>Art direction | Anastasia
- Vlasenko <br>Brand designer | Kate Holub <br>
+ you know that feeling when you're juggling a million things, and it seems like everything's on the brink of chaos?
+ that's where finaloop steps in for eCommerce founders. they give you real-time financial insights that actually
+ make sense, helping you streamline operations and cut down on errors. forget about the old-school accounting
+ headaches.</br>
+ we knew we had to break the mold. traditional accounting colors? yeah, we used them, but flipped the script. and
+ that 3d abacus? it’s not just for show. it represents the seamless transformation and rebellious spirit that
+ finaloop brings to the table.</br>
+ this isn’t just about looking good. it’s about living the experience.</br>
+ ready to ditch the old ways and get on board with something that actually works?</br>
+ </br>
+ </br>Client |<a href="https://finaloop.com/" target="_blank" class="project-link"> Finaloop</a></br>
+ Creative director | Eden Vidal </br>
+ Art direction | Anastasia Vlasenko </br>
+ Brand designer | Kate Holub </br>
  </p>
  </section>
  <img src="./2.png" loading="lazy" class="box-l" />

work/groundcover/index.html

@@ -24,15 +24,12 @@
  <section class="padding-xl">
  <p>A 10-day Brand sprint for Groundcover</p>
  <p>
- A Kubernetes observability platform for DevOps teams. By making a
- cutting-edge technology (called eBPF) more accessible - Groundcover is
- replacing traditional data collection mechanisms. They strive to be a
- leading standard for visibility and monitoring in a new eBPF world. By
- creating a colourful world of friendly creatures from the botanic world,
- we tried to express a human perspective, a sense of uniqueness, and
- innovation. Our goal was to create a warm, friendly, human, and empathic
- brand, so developers feel comfort, knowing we understand their pain and
- can troubleshoot effectively. <br />
+ groundcover makes data troubleshooting easy. using a cutting-edge tech called eBPF, they replace old methods
+ without any code changes. their goal? set the standard in visibility and monitoring for this new eBPF era.<br />
+ groundcover isn't a random name. it's like tending a garden - nurturing your warehouse, planting seeds, watching
+ it grow digitally. we pushed this metaphor, creating creatures to 'see' your ground. rebellious, because it’s new.
+ and since it's a developer tool at the end of the day, we made sure it was creative and colorful, just like the
+ developers who'll be using it.<br />
  <br />Client |
  <a href="https://groundcover.com/" target="_blank" class="project-link">Groundcover</a>
  <br />Designer and Illustrator | Kate Holub <br />Art Director | Eden

work/nilus/index.html

@@ -23,21 +23,14 @@
  <section class="padding-xl">
  <p>A 10-day Brand sprint for Nilus</p>
  <p>
- All rivers run to the sea, and money runs the world. We’re a team of
- FinTech veterans. For years, we have experienced firsthand the
- challenges high-growth money movers face in managing their payment
- operations. We've seen FinTechs, marketplaces, and vertical SaaS
- platforms continue to grow in complexity while tracking and moving money
- become a challenge.We asked, how could we make Money leakages, unknown
- payments, fraud, and compliance issues a thing of the past? How could we
- embrace the tension between payment providers and FinOps teams? How can
- we make money RUN? This is how we came up with our elastic ledger API -
- our new way to retrieve, process, and attribute money. Think of it as
- the motherboard for your financial operations. We imagined an immutable,
- traceable, single source of financial truth - an infrastructure that
- makes money transfer at scale possible, so companies can create more
- value for customers and build better products faster. We're Nilus, and
- we're money runners. <br />
+ nilus isn't just another platform. it's more like a lego set for developers, giving you all the pieces you need to
+ build financial solutions without breaking a sweat. it's deep and technical but also simple and modular. perfect
+ for any dev, whether you're dealing with transfers, compliance, or security. <br />
+ our challenge? making this tech beast look user-friendly. we turned to a mix of bright colors—imagine lego bricks
+ or a vibrant rainbow—to show off its flexibility. nilus makes moving money as easy as flowing water, so we used
+ simple outlines in our design to show direction, capturing nilus's essence in guiding financial processes. <br />
+ it’s not just a tool; it’s the backbone of modern financial operations.
+ <br />
  <br />Client | Nilus <br />Art Director | Eden Vidal <br />Brand
  Designer, Illustrator | Daryna Dubyk <br />Animation | Thoughts In
  Motion <br />

work/pointfive/index.html

@@ -24,18 +24,14 @@
  <section class="padding-xl">
  <p>A 10-day brand sprint for PointFive</p>
  <p>
- In this fast digital world, companies struggle with controlling cloud costs. The economy calls for cost-cutting
- and efficiency, forcing finance, management, and engineering teams to work tirelessly, constantly monitoring and
- adjusting infrastructures to prevent overspending. At the same time, cloud giants keep adding more capabilities,
- making it very hard to catch up.
- There are tools to see cloud costs. Yet, it’s time to raise the bar and close the gap between knowing and doing.
- It’s time for businesses to shake off the weight of cloud costs and grow more efficiently.
- It’s time to move to autopilot!
- PointFive is designed to pinpoint inefficiencies and turn them into savings. It connects the opportunity to its
- relevant resources and engineers, sends practical and actionable alerts, and fixes things by itself!
- Our purpose is to help businesses gain financial health by boosting efficiency, cutting costs, and unlocking the
- power of their complex cloud systems. With PointFive, companies can grow, be sustainable, and thrive.
- Let’s make it happen!
+ imagine this: you're running a biz, doing your thing, and bam, cloud bills hit like a ton of bricks. you're lost
+ in a jungle of services, not sure what’s useful, what's just wasting your dough.</br>
+ they swoop in, not just with data but with action. think real-time insights, kick-ass tech that spots waste before
+ it stings. and here's the kicker—they link you up with the right geeks who fix it, fast. no more crying over cloud
+ bills.</br>
+ our challenge? communicate a complex concept in a lightweight, approachable manner. we took inspiration from the
+ sky, choosing a blue color palette to represent the cloud-centric approach. we designed the logo as a big, fluffy
+ cloud morphing into a tight, streamlined one. like turning chaos into clarity, big to just right.
  </br>
  </br> Client | PointFive </br>
  Creative Director | Eden Vidal, Inbal Lapidot Vidal </br>

work/rnbw/index.html

@@ -24,21 +24,20 @@
  <section class="padding-xl">
  <p>A 10-day Brand sprint for rnbw</p>
  <p>
- people think rainbow is just half circle, but the truth is a rainbow is a full circle. surprising,
- right? when we usually see a rainbow, it's from the ground and our horizon limits our view to just a
- half-circle or arc. but if you ever get a chance to see a rainbow from an airplane, or from a high
- mountain, you'll see it's a complete circle. this is due to the raindrops scattering light in every
- direction, and it's only our perspective on the ground that limits our view.</br>
- like a rainbow, the whole world of design and development often goes unseen. we get tangled up in tiny
- details, forgetting the big picture.</br>
- design and development are two sides of the same coin, not separate worlds. but for so long, we've
- treated them as if they were. here's the big secret - design is the practice of creation, and
- development is the process of realization, bringing those creations to life.
- with rnbw, we're highlighting this hidden truth. we're showing the whole rainbow, not just half. by
- bringing together design and development, we're making creating for the web easier, more natural, and
- more effective.</br>
- welcome to the age of full-circle creation.</br>
- welcome to rainbow.
+ 🌈 most people think a rainbow is just a half-circle. but guess what? it’s actually a full circle.
+ surprising, right? from the ground, our view is limited to an arc. but if you see a rainbow from a plane
+ or a high mountain, you’ll see it’s a complete circle. this happens because raindrops scatter light in
+ all directions. it’s our ground perspective that limits what we see.</br>
+ design and development are two sides of the same coin, not separate worlds, and this what rainbow is
+ here to show.</br>
+ when sprinting for rainbow we focused on three main concepts: simple, flexible, and open.</br>
+ simplicity: we want it to feel playful, like building blocks. it's easy to use and ready for ai with an
+ api and command approach. for that, we also used a lot of white space, representing the empty canvas,
+ and also it is endless in a way in terms of what you can do.</br>
+ flexibility: you can create anything. it’s a code editor, an endless canvas where the sky's the
+ limit.</br>
+ openness: rainbow is open in many ways. we use rainbow colors sparingly but meaningfully. it connects
+ with anything because it’s just files. simplicity is key.
  </br>
  </br> Client | Under Design</br>
  Brand Strategy, Creative Direction | Eden Vidal, Inbal Lapidot Vidal</br>