Remove Open Collective links from Homepage #14839
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orta
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Jan 8, 2024
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SimenB
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Summary
This PR removes the Open Collective sponsor links from the webpage, listing only a pre-defined list of Featured Sponsors which the Jest team will add at our discretion, similar to the Featured Companies list.
I also updated some of the counts and text:
Motivation
The Jest team gets multiple emails per week from donors asking us to add their links to the homepage. These emails typically come from companies who either online Casinos, adult websites, or follower farms. The reason they want the links is exclusively to help juice their SEO.
We have tried many strategies to mitigate this behavior including: removing the SEO benefit of the links using
rel="nofollow", updating the test of Open Collective to say there are no SEO benefits, and using Open Collective to automatically filter certain types of donors.Unfortunately, those strategies are not working, so we have made the tough decision to remove the list of backers from the homepage of the website. We will include a list of Featured Backers, which are backers who support >$100/month and the Jest team believes are donating to support Jest development and are not using the link just to juice SEO.
Hopefully, this will remove the incentive to donate just to juice, and more importantly, reduce the emails we get to support the SEO juicers.
Notifying donors
When this lands, we'll send an update to donors notifying them of the change and offering to refund their last month if they have any issues with the change. We'll also update the Open Collective text to remove references that we'll add links to the homepage for a donation.
Test plan