Marketing and Communications Team

Working group for Digital Marketers, Communication Managers, Social Media Specialists, and Content Creators.

• Focus: Materials and strategies for outreach, communication, and advocacy.
• Contents: Social media strategies, campaign materials, newsletters, blog posts, and multimedia content.
• Purpose: Enhance visibility, engage with the community, and advocate for the causes supported by CLENT Africa.

Marketing Team Workflow Checklist

1. Team Organization {Team Leads}

Assign specific roles and responsibilities (e.g., graphic designers, content creators, social media managers). Identify and establish co-leads for the overall team and sub-teams. Schedule and set agendas for regular team meetings (weekly or bi-weekly).

2. Strategy Development {Team Leads}

• Define clear marketing goals and objectives.
• Develop a comprehensive marketing plan outlining key campaigns, timelines, and deliverables.
• Create a detailed content calendar for social media, blog posts, newsletters, and other communications.

3. Branding and Visual Identity {Designers}

• Develop and maintain brand guidelines (logo usage, color schemes, fonts).
• Create templates for social media posts, presentations, and other marketing materials.
• Ensure brand consistency across all platforms and materials.

4. Content Creation {Copywriters/Content Creators}

• Develop a pipeline of content ideas aligned with marketing goals.
• Assign content creation tasks to appropriate team members.
• Establish a review and approval process for all content.
• Create engaging written and visual content for social media, blog, newsletters, and website.

5. Social Media Management {Team Members}

• Identify key social media platforms for engagement.
• Develop platform-specific strategies and content plans.
• Schedule and publish posts according to the content calendar.
• Monitor engagement and respond to comments and messages promptly.

6. Campaign Planning and Execution {Team Leads}

• Plan and develop major marketing campaigns.
• Define campaign goals, target audience, key messages, and channels.
• Implement campaigns and track performance against objectives.
• Adjust strategies based on performance data and feedback.

7. Analytics and Reporting {Analytics Team}

• Set up tools for tracking website and social media analytics.
• Regularly monitor and analyze marketing performance data.
• Prepare and share reports on key metrics and campaign performance.
• Use data insights to refine strategies and improve outcomes.

8. Collaboration and Communication {Everyone}

• Foster open communication within the team through regular updates and meetings.
• Collaborate with other departments (e.g., Program Development, Partnerships) for integrated campaigns.
• Ensure all team members are informed about ongoing projects and deadlines.

9. Resource Management {Everyone}

• Identify and utilize necessary tools and software (e.g., Canva, Figma, Google Analytics).
• Manage and organize digital assets and files.
• Track and manage marketing budget (when applicable).

10. Continuous Improvement

• Stay updated on industry trends and best practices.
• Encourage feedback and suggestions from team members.
• Conduct regular reviews of processes and workflows to identify areas for improvement.

Meetings

You're welcome to join our weekly marketing meeting. Please review the meeting notes and add any agenda items you'd like to discuss. This is a recorded session

Yiga is inviting you to a scheduled Zoom meeting.

Topic: CLENT Africa’s Weekly Marketing Meeting
Time: 04:00 PM West Central Africa
Every week on Wed, 52 occurrence(s)

Please download and import the following iCalendar (.ics) files to your calendar system:
Weekly

Join Zoom Meeting
https://us05web.zoom.us/j/89272139865?pwd=vCUP5p5IWXjAa6XdinW8C54cdPaAsF.1

Meeting ID: 892 7213 9865
Passcode: Uai2js

Looking forward to our productive session.