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NBD/Pareto Churn Prediction

Introduction

This R code is an example of predictive modeling using NBD/Pareto for email churn prediction. You can find the whole analysis here:

Usage

I have used R version 3.3.3 (2017-03-06) -- "Another Canoe"

All packages needed are mentioned in the code.

You just need to import the data as a .csv file, install the required packages and run the code!

License

The MIT License

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