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IMDANIELAUSTIN authored Sep 11, 2024
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Expand Up @@ -82,11 +82,11 @@ <h2><b>Mid-Term Evaluation</b></h2>
My day-to-day process included reviewing emails and discord messages from the previous night or weekend if it is a Monday. When it comes to my design process, I tend to go straight to sketching first impressions. Doing so helps me relieve myself of eager ideas and even rid myself of previous bias before proceeding to my next step. </p>
<p> After preliminary sketches are done I usually move forward with market and competitor analysis. Usually this process allows me to critique my sketches to evolve the most promising ideas and communicate them better. After researching other media outlets within the Bitcoin community I was able to notice a trend that transcended all social channels. </p>
<p> Many social channels lack a dedicated stylization for their brand and often lack clear typographic hierarchy leading to poor legibility. To alleviate that concern I created a brief typographic system that will help carry communication internally as well as consumer-facing. I more defined type system that’s also cohesive with the branding also allows the brand appear more premium and reliable which within objective and even company slogan.
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<img src="/images/TBL Logomark Refinement Animation.gif" display="block">
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<h2><b>Final Evaluation</b></h2>
After the Mid-term Evaluation I took a few weeks continuing the work I started creating a Responsive Brand System for The Bitcoin Layer. This work gave me a sort of "brick" I could use to start building content that would best align with The Bitcoin Layer's brand style and engage the community as well.
After the Mid-term Evaluation I took a few weeks continuing the work I started creating a Responsive Brand System for The Bitcoin Layer. This work gave me a sort of "brick" I could use to start building content that would best
align with The Bitcoin Layer's brand style and engage the community as well.
<img src="/images/TBL Logomark Refinement Animation.gif" display="block">


<h2><b>Proposed Brand Style Guide</b></h2>
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