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Update SOB24.html
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IMDANIELAUSTIN authored Sep 10, 2024
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Expand Up @@ -69,8 +69,10 @@ <h2><b>Mid-Term Evaluation</b></h2>
<p> After preliminary sketches are done I usually move forward with market and competitor analysis. Usually this process allows me to critique my sketches to evolve the most promising ideas and communicate them better. After researching other media outlets within the Bitcoin community I was able to notice a trend that transcended all social channels. </p>
<p> Many social channels lack a dedicated stylization for their brand and often lack clear typographic hierarchy leading to poor legibility. To alleviate that concern I created a brief typographic system that will help carry communication internally as well as consumer-facing. I more defined type system that’s also cohesive with the branding also allows the brand appear more premium and reliable which within objective and even company slogan.
</p>
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<h2><b>Proposed Brand Marketing Assets</b></h2>
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<h2><b>Proposed Brand Style Gudie</b></h2>
<img src="/images/Daniel Austin Style Guide H2 2024.pdf" display="block">
<h2><b>Proposed Brand Marketing Animations</b></h2>
<img src="/images/TBL Full Logomark Hero Animation.gif" display="block">
<img src="/images/TBL Logomark Refinement Animation.gif" display="block">
<img src="/images/TBL Typemark Redline Animation.gif" display="block">
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