Afiliya

Afiliya is Application to increase the visibility of culturally rich Indonesian MSME products, overcoming the challenges of recognition and market presence

Project Details

• Team ID: CH2-PS070
• Advisors:
  • B23-A419 - Indah Widowati - Business/Commerce/Startup (mentoring done on 29th November 2023)
  • B23-A451 - Mohammad Fauzan - Android/Mobile Development (mentoring done on 05th December 2023)

Team Members

• M014BSY1045 - I Made Wahyu Purnama Putra - Universitas Udayana - Machine Learning - [Active]
• M014BSY1031 - Roger Julian Sitorus - Universitas Udayana - Machine Learning - [Active]
• M638BSY0596 - Tampan Satria - Universitas Muhammadiyah Muara Bungo - Machine Learning - [Active]
• C659BSY3024 - Gilbert Hutapea - Sekolah Tinggi Teknologi Informatika Sony Sugema - Cloud Computing - [Active]
• C659BSY3097 - Aldi Ramdani - Sekolah Tinggi Teknologi Informatika Sony Sugema - Cloud Computing - [Active]
• A278BSX2181 - A. Fatimah Nurhikmah - Universitas Negeri Makassar - Mobile Development - [Active]
• A152BSX2134 - Silvy Agnia Putri Arnisa - Sekolah Tinggi Teknologi Bandung - Mobile Development - [Active]

Description

Afiliya is here to elevate visibility for culturally rich Indonesian MSME products, overcoming challenges to recognition and market presence. The main problem we face is how to enhance the visibility of MSME products with cultural significance. According to this problem, we aim to address the following research questions, "How can these products gain broader recognition among the public?". From this question, we conducted research and found that MSME of local cultural products have difficulty competing with "well-known" non-cultural products. That's the reason why we want to assist MSME in improving the visibility of their cultural products. Recognizing the challenges faced by Indonesian MSME in marketing cultural products, our team is committed to overcoming these obstacles. Through a design thinking approach and innovative solutions, we aim to enhance the visibility and economic potential of MSME, contributing to both economic growth and the preservation of local culture.