In March 2016, if you were to search for images of CEOs. You would only see men, and the first woman would be Barbie. Let's change that.
When you create, link, or share create content with the worlds "CEO" and an image, you are building the expectation of results.
This page renders examples of woman CEOs from Wikipedia. When you share the rendered pages, or tweet it, or link to it you are creating diversity online, so we change the expectations online... and offline. Break the circle.
A little experiment originated over a passing comment that resonated in our heads until this came out.