diff --git a/includes/Admin/Sync_Page.php b/includes/Admin/Sync_Page.php
index 241f7606..beee554c 100644
--- a/includes/Admin/Sync_Page.php
+++ b/includes/Admin/Sync_Page.php
@@ -250,8 +250,13 @@ private static function output_sync_status() {
 							id="wc-square-sync"
 							class="button button-large"
 							<?php echo ! empty( $disabled_reason ) ? sprintf( 'disabled="disabled" title="%s"', esc_attr( $disabled_reason ) ) : ''; ?>
-						><?php esc_html_e( 'Sync now', 'woocommerce-square' ); ?></span></button>
+						><?php esc_html_e( 'Sync now', 'woocommerce-square' ); ?></button>
 						<div id="wc-square-sync-progress-spinner" class="spinner" style="float:none; <?php echo $sync_in_progress ? 'visibility:visible;' : ''; ?>"></div>
+						<?php if ( wc_square()->get_settings_handler()->is_system_of_record_square() ) : ?>
+							<p class="description" style="margin-top: 8px; font-style: italic; color: #646970;">
+								<?php esc_html_e( 'Updates existing synced products only. Does not import new products from Square.', 'woocommerce-square' ); ?>
+							</p>
+						<?php endif; ?>
 					</td>
 				</tr>
 			</tbody>
@@ -259,7 +264,6 @@ class="button button-large"
 		<?php
 	}
 
-
 	/**
 	 * Outputs tabular HTML with sync record logs and UI.
 	 *
@@ -355,6 +359,12 @@ private static function output_sync_with_square_modal_template() {
 						</header>
 						<article>
 							<?php $square_settings = wc_square()->get_settings_handler(); ?>
+							<?php if ( $square_settings->is_system_of_record_square() ) : ?>
+							<p style="background: #fcf9e8; border-left: 4px solid #dba617; padding: 10px 12px; margin-bottom: 16px;">
+								<strong><?php esc_html_e( 'Note:', 'woocommerce-square' ); ?></strong>
+								<?php esc_html_e( 'This will only update products that are already synced with Square. New products in Square will not be imported. To import new products, use "Import all Products from Square" on the Settings tab.', 'woocommerce-square' ); ?>
+							</p>
+							<?php endif; ?>
 							<?php ob_start(); ?>
 							<ul>
 								<?php if ( $square_settings->is_system_of_record_square() ) : ?>
diff --git a/includes/Settings.php b/includes/Settings.php
index facd455c..d22bf896 100644
--- a/includes/Settings.php
+++ b/includes/Settings.php
@@ -424,6 +424,11 @@ public function generate_import_products_html( $id, $field ) {
 				<a id="wc_square_import_products" href='#' class='button js-import-square-products <?php echo ( ! $this->get_location_id() ? 'disabled' : '' ); ?>'>
 					<?php echo esc_html__( 'Import all products from Square', 'woocommerce-square' ); ?>
 				</a>
+				<?php if ( $this->is_system_of_record_square() ) : ?>
+					<p class="description" style="margin-top: 8px;"><?php esc_html_e( 'Use this to bring new products from Square into WooCommerce. This is different from "Sync Now" which only updates products that are already synced.', 'woocommerce-square' ); ?></p>
+				<?php else : ?>
+					<p class="description" style="margin-top: 8px;"><?php esc_html_e( 'Use this to bring products from Square into WooCommerce.', 'woocommerce-square' ); ?></p>
+				<?php endif; ?>
 				<p class="description wc_square_save_changes_message" style="display: none;"><?php esc_html_e( 'You have made changes to the settings. Please save the changes to enable the button.', 'woocommerce-square' ); ?></p>
 			</td>
 		</tr>
diff --git a/src/new-user-experience/modules/configure-sync/index.js b/src/new-user-experience/modules/configure-sync/index.js
index 9211abd9..0be6e4a8 100644
--- a/src/new-user-experience/modules/configure-sync/index.js
+++ b/src/new-user-experience/modules/configure-sync/index.js
@@ -347,6 +347,17 @@ export const ConfigureSync = ( {
 									) }
 									indent={ indent }
 									className="import-products-wrapper"
+									description={
+										system_of_record === 'square'
+											? __(
+													'Use this to bring new products from Square into WooCommerce. This is different from "Sync Now" which only updates products that are already synced.',
+													'woocommerce-square'
+											  )
+											: __(
+													'Use this to bring products from Square into WooCommerce.',
+													'woocommerce-square'
+											  )
+									}
 								>
 									<Button
 										data-testid="import-products-button"
@@ -406,7 +417,10 @@ export const ConfigureSync = ( {
 
 								{ isOpen && (
 									<Modal
-										title="Import Products From Square"
+										title={ __(
+											'Import Products From Square',
+											'woocommerce-square'
+										) }
 										size={ 'large' }
 										onRequestClose={ closeModal }
 									>