Mindmap and strategy deck for outreach in 2025

[v4d33m]

I'd like to prepare a mindmap and the slide deck to cover the following:

• Audience - who are our leads and why we are reaching out
• Prospecting - where do we find them
• Channels - where do we outreach
• Tools - what tools are we using to outreach and how these tools interact with each other
• Messaging and sequences - when and what do we write to our leads

@minhyeong112 since you were the first to bring it up, is there anything else that you would like me to potentially cover in that doc?

[minhyeong112]

@v4d33m looks great. I think the last two (tools and messages) would be the most valuable to map out in detail.

[v4d33m]

@gentlementlegen no price tag here. Can you fix that?

[v4d33m]

/start

[v4d33m]

Here is the first draft of the strategy doc:
https://docs.google.com/presentation/d/1-Tii8HgCw_uUvg3mMcOpQA9C2TF9DeQC

Disclaimer: this is a preliminary document for our async discussion, don't close the issue before we get to the final one. Here is also an xls file with ICP description: https://docs.google.com/spreadsheets/d/1OIGxZ-foDL9ddzxKe2Ji-Ct38AtU3j0k/edit?usp=drive_link&ouid=102054621059928486501&rtpof=true&sd=true

@0x4007 @minhyeong112 - looking forward to hearing your thoughts on ICP/personas

[minhyeong112]

@v4d33m looks great to me! I think the most useful slides for me are the "tools" and "campaigns". Looking forward to getting in a rhythm on this. Maybe we can get this set up together tomorrow over a work session together @v4d33m ?

[0x4007]

Thanks for putting this together. I left comments on the Google Sheet.

I wonder if it makes sense to produce the doc in the form of a GitHub issue. In exchange for more primitive collaboration tools (we can directly edit your spec, but only leave comments in the thread below) we can currently receive financial incentives (our spec and comment scoring system) it also forces us to focus on the content and less on the visuals which can yield time savings.

Lastly it does technically train our system since we capture all the text on here now. The data can be used with the /ask command (which is a bit unstable at the moment but we are working on a fix within the next couple weeks)

One day in the near future, I think that we can post Google doc links in the issue specification, and then capture all the web hook events that occur on the doc and once the issue is closed as complete, we can associate any of the linked docs and all of the work done on them to offer financial rewards for everybody's contributions.

[0x4007]

@gentlementlegen no price tag here. Can you fix that?

Ironically the bot is overworked and dropping requests (api rate limiting) so we have been working to optimize api usage these days to minimize the dropped requests.

Each GitHub organization has their own limits and it seems that we use it quite a bit within this org.

[v4d33m]

@0x4007 thank you for your input. Please have another look at it - I'd love to finish it today.
@minhyeong112 absolutely. as soon as we finalize this, i would be happy to do a session on actual implementation

[v4d33m]

Then let's leave tables and graphs (those are mostly informational anyway) where they are and I will copy&paste here the rest of the content to discuss. I'll post each slide/topic here so it could be referred separately. Let me know if you want it to be present differently.

[v4d33m]

Prospecting

DAOs:

• Initial list
• ETH ecosystem events – web parsing (sponsors and speakers)
• GitHub

VCs:

• Initial list
• Crunchbase
• Cryptorank

Enrichment tools – Clay (LI, emails, phone numbers), nReach (telegram)

[v4d33m]

Channels

LinkedIn

• Campaigns to build up personal networks for Alex and Miguel prior email campaigns
• Social selling / outreach campaigns following email campaigns
• Social selling / posting

Email campaign

• 4 touches with soft CTA

Telegram campaigns via nReach
Telegram by mobile number

[v4d33m]

Campaigns

Static DAO/VC campaign:

• 1 persona = 1 campaign
• Heyreach “connection builder” campaign (2 weeks prior to email campaign) from Ana's and Alex's accounts
• Email campaign to all new connections (4 emails over 2 weeks)
• Heyreach micro-campaign to 1st degree connections, launched in parallel to Email campaign
• Email campaign to 2nd degree connections (4 emails over 2 weeks)
• Telegram campaign in nReach (in parallel)
• ESP matching for Email Campaigns

Event campaign:

• 1 event = 1 campaign
• Heyreach “connection builder” campaign (2 weeks prior to event) + simple message asking if they are going to participate
• Email campaign to all connections (2 emails over 2 weeks)
• Telegram campaign in nReach (in parallel)
• ESP matching for Email Campaigns

I've edited campaign description:

1. Maya from nReach told me that they will be able to prospect events participants only 2 weeks prior to event
2. We've decided to use Ana's profile instead of Miguel's, but i still believe the best account to use would be Alex's since he is a Founder/CEO/main contributor

[v4d33m]

Messaging for events campaigns here:
#108

[0x4007]

but i still believe the best account to use would be Alex's since he is a Founder/CEO/main contributor

Maybe we can make another dedicated account that represents me? I could even use a real picture of myself for conferences and such.

I'm a little bit unsure about attaching my real account because it's very valuable to me. I've been using it since like 2015 and I use it daily. If anything were to happen to it, it would be a big problem for me.

[v4d33m]

that would be obvious that this is a new acc that has been just created. also, LinkedIn tend to ban duplicate accounts. Anyway, we can still use Miguel and Ana for campaigns, and then you'd communicating "manually" with cherry picked leads. How does that sound?

[0x4007]

I want to clarify that I was referring to telegram I don't care anything about my LinkedIn account