diff --git a/WORKSPACE b/WORKSPACE
index 33a64302a9e..244822962cc 100644
--- a/WORKSPACE
+++ b/WORKSPACE
@@ -15,8 +15,8 @@ workspace(name = "tf_serving")
 load("//tensorflow_serving:repo.bzl", "tensorflow_http_archive")
 tensorflow_http_archive(
     name = "org_tensorflow",
-    sha256 = "2870ffe8a318ba5b4b02a0e05567621388e69dc12e9ad335d9bc86fde3bd9afe",
-    git_commit = "f082fa907cf1a8e127436f12c05dff97ba599e3a",
+    sha256 = "bc4e9bbeb0136163f283ab8b695bec747cad738963e153ce3b7e414ebffe408f",
+    git_commit = "359c3cdfc5fabac82b3c70b3b6de2b0a8c16874f",
 )
 
 # Import all of TensorFlow Serving's external dependencies.
diff --git a/tensorflow_serving/model_servers/BUILD b/tensorflow_serving/model_servers/BUILD
index 32683e1b220..65dd9955c05 100644
--- a/tensorflow_serving/model_servers/BUILD
+++ b/tensorflow_serving/model_servers/BUILD
@@ -526,7 +526,7 @@ pkg_deb(
     homepage = "https://github.com/tensorflow/serving",
     maintainer = "TensorFlow Serving team",
     package = "tensorflow-model-server",
-    version = "2.10.0-rc3",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
+    version = "2.10.0",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
 )
 
 # Build with '-c opt'
@@ -537,5 +537,5 @@ pkg_deb(
     homepage = "https://github.com/tensorflow/serving",
     maintainer = "TensorFlow Serving team",
     package = "tensorflow-model-server-universal",
-    version = "2.10.0-rc3",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
+    version = "2.10.0",  # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
 )
diff --git a/tensorflow_serving/tools/pip_package/setup.py b/tensorflow_serving/tools/pip_package/setup.py
index 2d63f9ebc77..a14594236b3 100644
--- a/tensorflow_serving/tools/pip_package/setup.py
+++ b/tensorflow_serving/tools/pip_package/setup.py
@@ -31,9 +31,9 @@
 DOCLINES = __doc__.split('\n')
 
 # Set when releasing a new version of TensorFlow Serving (e.g. 1.0.0).
-_VERSION = '2.10.0-rc3'
+_VERSION = '2.10.0'
 # Have this by default be open; releasing a new version will lock to TF version
-_TF_VERSION = '>=2.10.0-rc3,<3'
+_TF_VERSION = '>=2.10.0,<3'
 _TF_VERSION_SANITIZED = _TF_VERSION.replace('-', '')
 
 project_name = 'tensorflow-serving-api'