diff --git a/src/Plugins/SmartStore.GoogleAnalytics/Controllers/WidgetsGoogleAnalyticsController.cs b/src/Plugins/SmartStore.GoogleAnalytics/Controllers/WidgetsGoogleAnalyticsController.cs
index 57d3d289eb..2ba3b446a8 100644
--- a/src/Plugins/SmartStore.GoogleAnalytics/Controllers/WidgetsGoogleAnalyticsController.cs
+++ b/src/Plugins/SmartStore.GoogleAnalytics/Controllers/WidgetsGoogleAnalyticsController.cs
@@ -14,6 +14,7 @@
 using SmartStore.Web.Framework.Controllers;
 using SmartStore.Web.Framework.Security;
 using SmartStore.Web.Framework.Settings;
+using SmartStore.Core.Localization;
 
 namespace SmartStore.GoogleAnalytics.Controllers
 {
@@ -37,9 +38,13 @@ public WidgetsGoogleAnalyticsController(
             _settingService = settingService;
             _orderService = orderService;
             _categoryService = categoryService;
-        }
 
-        [AdminAuthorize, ChildActionOnly, LoadSetting]
+			T = NullLocalizer.Instance;
+		}
+
+		public Localizer T { get; set; }
+
+		[AdminAuthorize, ChildActionOnly, LoadSetting]
         public ActionResult Configure(GoogleAnalyticsSettings settings)
         {
             var model = new ConfigurationModel();
@@ -84,9 +89,9 @@ public ActionResult PublicInfo(string widgetZone)
             var routeData = ((System.Web.UI.Page)this.HttpContext.CurrentHandler).RouteData;
 
             try
-            {
-                //Special case, if we are in last step of checkout, we can use order total for conversion value
-                if (routeData.Values["controller"].ToString().Equals("checkout", StringComparison.InvariantCultureIgnoreCase) &&
+            {			
+				// Special case, if we are in last step of checkout, we can use order total for conversion value
+				if (routeData.Values["controller"].ToString().Equals("checkout", StringComparison.InvariantCultureIgnoreCase) &&
                     routeData.Values["action"].ToString().Equals("completed", StringComparison.InvariantCultureIgnoreCase))
                 {
                     var lastOrder = GetLastOrder();
@@ -110,16 +115,40 @@ private Order GetLastOrder()
 				null, null, null, null, null, null, null, null, 0, 1).FirstOrDefault();
 			return order;
         }
-        
-        private string GetTrackingScript()
+
+		private string GetOptOutCookieScript()
+		{
+			var settings = _settingService.LoadSetting<GoogleAnalyticsSettings>(_storeContext.CurrentStore.Id);
+			var script = @"
+				var gaProperty = '{GOOGLEID}'; 
+				var disableStr = 'ga-disable-' + gaProperty; 
+				if (document.cookie.indexOf(disableStr + '=true') > -1) { 
+					window[disableStr] = true;
+				} 
+				function gaOptout() { 
+					document.cookie = disableStr + '=true; expires=Thu, 31 Dec 2099 23:59:59 UTC; path=/'; 
+					window[disableStr] = true; 
+					alert('{NOTIFICATION}'); 
+				} 
+			";
+
+			script = script + "\n";
+			script = script.Replace("{GOOGLEID}", settings.GoogleId);
+			script = script.Replace("{NOTIFICATION}", T("Plugins.Widgets.GoogleAnalytics.OptOutNotification").JsText.ToHtmlString());
+
+			return script;
+		}
+		
+		private string GetTrackingScript()
         {
 			var settings = _settingService.LoadSetting<GoogleAnalyticsSettings>(_storeContext.CurrentStore.Id);
             var script = "";
             script = settings.TrackingScript + "\n";
             script = script.Replace("{GOOGLEID}", settings.GoogleId);
             script = script.Replace("{ECOMMERCE}", "");
+			script = script.Replace("{OPTOUTCOOKIE}", GetOptOutCookieScript());
 
-            return script;
+			return script;
         }
         
         private string GetEcommerceScript(Order order)
@@ -131,8 +160,9 @@ private string GetEcommerceScript(Order order)
 
 			script = settings.TrackingScript + "\n";
 			script = script.Replace("{GOOGLEID}", settings.GoogleId);
+			script = script.Replace("{OPTOUTCOOKIE}", GetOptOutCookieScript());
 
-            if (order != null)
+			if (order != null)
             {
 				var site = _storeContext.CurrentStore.Url
 					.EmptyNull()
diff --git a/src/Plugins/SmartStore.GoogleAnalytics/GoogleAnalyticPlugin.cs b/src/Plugins/SmartStore.GoogleAnalytics/GoogleAnalyticPlugin.cs
index cc9d7ebac7..87f8f2f2b4 100644
--- a/src/Plugins/SmartStore.GoogleAnalytics/GoogleAnalyticPlugin.cs
+++ b/src/Plugins/SmartStore.GoogleAnalytics/GoogleAnalyticPlugin.cs
@@ -16,12 +16,15 @@ public class GoogleAnalyticPlugin : BasePlugin, IWidget, IConfigurable
 
 		private const string TRACKING_SCRIPT = @"<!-- Google code for Analytics tracking -->
 <script>
+	{OPTOUTCOOKIE}
+
     (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
     (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
     m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
     })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
 
     ga('create', '{GOOGLEID}', 'auto');
+	ga('set', 'anonymizeIp', true); 
     ga('send', 'pageview');
 
     {ECOMMERCE}
diff --git a/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.de-de.xml b/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.de-de.xml
index d7f6055f92..40ef8fd50d 100644
--- a/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.de-de.xml
+++ b/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.de-de.xml
@@ -14,6 +14,10 @@
             <li>Klicken Sie den Speichern-Button.</li>
             <li>Aktivieren Sie das Google Analytics Widget unter <b>CMS > Widgets</b> und Google Analytics wird in Ihre Webseite integriert.</li>
         </ul>
+		<p>
+			Um das Opt-Out-Cookie in Ihrer Datenschutzerklärung einzubinden verwenden Sie folgenden Code:
+		</p>
+		<pre>&lt;a href=&quot;javascript:gaOptout()&quot;&gt;Google Analytics deaktivieren&lt;/a&gt;</pre>
       ]]>
     </Value>
   </LocaleResource>
@@ -41,4 +45,7 @@
   <LocaleResource Name="EcommerceDetailScript.Hint">
     <Value>Kopieren Sie den von Google erzeugten Tracking-Code in dieses Feld. {ORDERID}, {PRODUCTSKU}, {PRODUCTNAME}, {CATEGORYNAME}, {UNITPRICE} und {QUANTITY} werden automatisch ersetzt.</Value>
   </LocaleResource>
+  <LocaleResource Name="OptOutNotification">
+	<Value>Das Tracking ist jetzt deaktiviert</Value>
+  </LocaleResource>
 </Language>
\ No newline at end of file
diff --git a/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.en-us.xml b/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.en-us.xml
index d54877d501..17f7386277 100644
--- a/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.en-us.xml
+++ b/src/Plugins/SmartStore.GoogleAnalytics/Localization/resources.en-us.xml
@@ -14,6 +14,10 @@
             <li>Click the Save button below.</li>
             <li>Activate the Google Analytics widget under <b>CMS > Widgets</b> to integrate Google Analytics into your store.</li>
         </ul>
+		<p>
+			To include the opt-out cookie in your privacy policy, use the following code:
+		</p>
+		<pre>&lt;a href=&quot;javascript:gaOptout()&quot;&gt;Deactivate Google Analytics&lt;/a&gt;</pre>
       ]]>
     </Value>
   </LocaleResource>
@@ -41,4 +45,7 @@
   <LocaleResource Name="EcommerceDetailScript.Hint">
     <Value>Paste the tracking code generated by Google analytics here. {ORDERID}, {PRODUCTSKU}, {PRODUCTNAME}, {CATEGORYNAME}, {UNITPRICE}, {QUANTITY} will be dynamically replaced.</Value>
   </LocaleResource>
+  <LocaleResource Name="OptOutNotification">
+	<Value>Tracking is now disabled</Value>
+  </LocaleResource>
 </Language>
\ No newline at end of file