diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 3695a4ae31e..6e15fe862ff 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index f2a5074a3b1..76d477598b2 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin</groupId>
   <artifactId>zipkin-parent</artifactId>
-  <version>3.0.0-rc0</version>
+  <version>3.0.0-rc1-SNAPSHOT</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -151,7 +151,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>3.0.0-rc0</tag>
+    <tag>HEAD</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-collector/activemq/pom.xml b/zipkin-collector/activemq/pom.xml
index 3a3452d3054..456a80ba8f6 100644
--- a/zipkin-collector/activemq/pom.xml
+++ b/zipkin-collector/activemq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-collector-activemq</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index 9327a34d917..ea0b3e25038 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-collector</artifactId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index 3f71ea8ed88..065ceae628a 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index 9a233effe32..1697cbb5af3 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index 99a9edb991a..1f88d8c0dbf 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index 663b383366e..78196f2d18f 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit/pom.xml b/zipkin-junit/pom.xml
index 19c86b62cf9..94c0819c207 100644
--- a/zipkin-junit/pom.xml
+++ b/zipkin-junit/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-junit5/pom.xml b/zipkin-junit5/pom.xml
index dee1c42cc1a..10f57ed4d6b 100644
--- a/zipkin-junit5/pom.xml
+++ b/zipkin-junit5/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-lens/pom.xml b/zipkin-lens/pom.xml
index a6c2cf24049..f53a90e3b58 100644
--- a/zipkin-lens/pom.xml
+++ b/zipkin-lens/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-lens</artifactId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index 69f478950bf..283290cf676 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-server</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index b1a7fe64fac..a0a4c5da664 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index 1b06e098b84..475dabfeba8 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index 9af51a78363..4eeae24ef30 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index df28fb87299..1bbb0123056 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-tests/pom.xml b/zipkin-tests/pom.xml
index bfaaea75deb..f27953c8380 100644
--- a/zipkin-tests/pom.xml
+++ b/zipkin-tests/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index 00ee8c45042..42651d89c0e 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>3.0.0-rc0</version>
+    <version>3.0.0-rc1-SNAPSHOT</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>