diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index d43647bdb0a..3695a4ae31e 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/pom.xml b/pom.xml
index 497ea330398..f2a5074a3b1 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin</groupId>
   <artifactId>zipkin-parent</artifactId>
-  <version>2.24.4-SNAPSHOT</version>
+  <version>3.0.0-rc0</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -151,7 +151,7 @@
     <url>https://github.com/openzipkin/zipkin</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>3.0.0-rc0</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/zipkin-collector/activemq/pom.xml b/zipkin-collector/activemq/pom.xml
index 41ef0468520..3a3452d3054 100644
--- a/zipkin-collector/activemq/pom.xml
+++ b/zipkin-collector/activemq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-collector-activemq</artifactId>
diff --git a/zipkin-collector/core/pom.xml b/zipkin-collector/core/pom.xml
index eff1b899b15..9327a34d917 100644
--- a/zipkin-collector/core/pom.xml
+++ b/zipkin-collector/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-collector</artifactId>
diff --git a/zipkin-collector/kafka/pom.xml b/zipkin-collector/kafka/pom.xml
index d6c2a113995..3f71ea8ed88 100644
--- a/zipkin-collector/kafka/pom.xml
+++ b/zipkin-collector/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-collector-kafka</artifactId>
diff --git a/zipkin-collector/pom.xml b/zipkin-collector/pom.xml
index a9f7857acf7..9a233effe32 100644
--- a/zipkin-collector/pom.xml
+++ b/zipkin-collector/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-collector/rabbitmq/pom.xml b/zipkin-collector/rabbitmq/pom.xml
index 1332cbf9434..99a9edb991a 100644
--- a/zipkin-collector/rabbitmq/pom.xml
+++ b/zipkin-collector/rabbitmq/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-collector-rabbitmq</artifactId>
diff --git a/zipkin-collector/scribe/pom.xml b/zipkin-collector/scribe/pom.xml
index e3f0a24efcd..663b383366e 100644
--- a/zipkin-collector/scribe/pom.xml
+++ b/zipkin-collector/scribe/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-collector-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-collector-scribe</artifactId>
diff --git a/zipkin-junit/pom.xml b/zipkin-junit/pom.xml
index 3f72a95470a..19c86b62cf9 100644
--- a/zipkin-junit/pom.xml
+++ b/zipkin-junit/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-junit5/pom.xml b/zipkin-junit5/pom.xml
index cb03768ecbc..dee1c42cc1a 100644
--- a/zipkin-junit5/pom.xml
+++ b/zipkin-junit5/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-lens/pom.xml b/zipkin-lens/pom.xml
index c33adc329e9..a6c2cf24049 100644
--- a/zipkin-lens/pom.xml
+++ b/zipkin-lens/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-lens</artifactId>
diff --git a/zipkin-server/pom.xml b/zipkin-server/pom.xml
index eec206e7366..69f478950bf 100644
--- a/zipkin-server/pom.xml
+++ b/zipkin-server/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-server</artifactId>
diff --git a/zipkin-storage/cassandra/pom.xml b/zipkin-storage/cassandra/pom.xml
index c73d2b11967..b1a7fe64fac 100644
--- a/zipkin-storage/cassandra/pom.xml
+++ b/zipkin-storage/cassandra/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-storage-cassandra</artifactId>
diff --git a/zipkin-storage/elasticsearch/pom.xml b/zipkin-storage/elasticsearch/pom.xml
index 2e9e912a161..1b06e098b84 100644
--- a/zipkin-storage/elasticsearch/pom.xml
+++ b/zipkin-storage/elasticsearch/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-storage-elasticsearch</artifactId>
diff --git a/zipkin-storage/mysql-v1/pom.xml b/zipkin-storage/mysql-v1/pom.xml
index 68c7bdcc9fc..9af51a78363 100644
--- a/zipkin-storage/mysql-v1/pom.xml
+++ b/zipkin-storage/mysql-v1/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.zipkin2</groupId>
     <artifactId>zipkin-storage-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <artifactId>zipkin-storage-mysql-v1</artifactId>
diff --git a/zipkin-storage/pom.xml b/zipkin-storage/pom.xml
index 06ecf4f491e..df28fb87299 100644
--- a/zipkin-storage/pom.xml
+++ b/zipkin-storage/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin-tests/pom.xml b/zipkin-tests/pom.xml
index 8a5df8a2368..bfaaea75deb 100644
--- a/zipkin-tests/pom.xml
+++ b/zipkin-tests/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>
diff --git a/zipkin/pom.xml b/zipkin/pom.xml
index b6d682023ff..00ee8c45042 100644
--- a/zipkin/pom.xml
+++ b/zipkin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin</groupId>
     <artifactId>zipkin-parent</artifactId>
-    <version>2.24.4-SNAPSHOT</version>
+    <version>3.0.0-rc0</version>
   </parent>
 
   <groupId>io.zipkin.zipkin2</groupId>