diff --git a/activemq-client/pom.xml b/activemq-client/pom.xml
index 748c6743..3c149907 100644
--- a/activemq-client/pom.xml
+++ b/activemq-client/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <artifactId>zipkin-reporter-parent</artifactId>
     <groupId>io.zipkin.reporter2</groupId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/amqp-client/pom.xml b/amqp-client/pom.xml
index 54e05ed5..568252d1 100644
--- a/amqp-client/pom.xml
+++ b/amqp-client/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-sender-amqp-client</artifactId>
diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 2df9145a..c22ebf9d 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/bom/pom.xml b/bom/pom.xml
index 7dfb9478..0ff4d34e 100644
--- a/bom/pom.xml
+++ b/bom/pom.xml
@@ -20,7 +20,7 @@
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-bom</artifactId>
   <name>Zipkin Reporter BOM</name>
-  <version>2.17.0-SNAPSHOT</version>
+  <version>2.17.0</version>
   <packaging>pom</packaging>
   <description>Bill Of Materials POM for all Zipkin reporter artifacts</description>
 
@@ -50,7 +50,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>2.17.0</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/brave/pom.xml b/brave/pom.xml
index 1f7a15de..dc0f50bb 100644
--- a/brave/pom.xml
+++ b/brave/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/core/pom.xml b/core/pom.xml
index a2a0bc94..c3c86160 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-reporter</artifactId>
diff --git a/kafka/pom.xml b/kafka/pom.xml
index 501a88ef..c76780db 100644
--- a/kafka/pom.xml
+++ b/kafka/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-sender-kafka</artifactId>
diff --git a/libthrift/pom.xml b/libthrift/pom.xml
index 0576bd23..98ab3d83 100644
--- a/libthrift/pom.xml
+++ b/libthrift/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-sender-libthrift</artifactId>
diff --git a/metrics-micrometer/pom.xml b/metrics-micrometer/pom.xml
index 0a2187e0..36301ab9 100644
--- a/metrics-micrometer/pom.xml
+++ b/metrics-micrometer/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-reporter-metrics-micrometer</artifactId>
diff --git a/okhttp3/pom.xml b/okhttp3/pom.xml
index e9e688d6..b7d68460 100644
--- a/okhttp3/pom.xml
+++ b/okhttp3/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-sender-okhttp3</artifactId>
diff --git a/pom.xml b/pom.xml
index 112a5e02..ccf6f0ae 100755
--- a/pom.xml
+++ b/pom.xml
@@ -19,7 +19,7 @@
 
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-parent</artifactId>
-  <version>2.17.0-SNAPSHOT</version>
+  <version>2.17.0</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -115,7 +115,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>2.17.0</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/spring-beans/pom.xml b/spring-beans/pom.xml
index f729a9a7..7768c615 100644
--- a/spring-beans/pom.xml
+++ b/spring-beans/pom.xml
@@ -18,7 +18,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/urlconnection/pom.xml b/urlconnection/pom.xml
index c6bd22a9..5d7b68e0 100644
--- a/urlconnection/pom.xml
+++ b/urlconnection/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>2.17.0-SNAPSHOT</version>
+    <version>2.17.0</version>
   </parent>
 
   <artifactId>zipkin-sender-urlconnection</artifactId>