imp links.txt

http://altitudedigital.com/company-blog/programmatic-advertising-top-10-resources/
https://iabuk.net/video/what-is-attribution-in-digital-advertising#howto
https://iabuk.net/resources/iab-player
https://martechtoday.com/martech-landscape-what-is-an-ad-exchange-161947
https://www.quora.com/How-do-ad-exchanges-and-real-time-bidding-platforms-work
https://moz.com/beginners-guide-to-seo/how-search-engines-operate
https://www.quora.com/How-do-Google-searches-work
https://www.google.co.in/insidesearch/howsearchworks/thestory/
https://www.shopify.com/videos/ecommerce-seo-101/what-is-seo-marketing-tutorial

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https://www.analyticsvidhya.com/blog/2014/08/market-mix-modeling/
https://www.analyticsvidhya.com/blog/2016/08/bringing-analytics-into-indian-film-industry-with-back-tracing-algorithm/
https://www.decisionanalyst.com/whitepapers/marketingmixmodeling/
https://www.decisionanalyst.com/media/downloads/MarketingMixModeling.pdf
http://appliedpredictivemodeling.com/data/