diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index d390ca2c42..1292261572 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -180,7 +180,7 @@ jobs:
           AZURE_STORAGE_KEY: ${{ secrets.AZURE_STORAGE_KEY }}
           AZURE_BUCKET_NAME: ${{ secrets.AZURE_BUCKET_NAME }}
           SLACK_WEBHOOK: ${{ secrets.SLACK_WEBHOOK_COMMUNITY }}
-          TELEMETRY_ENDPOINT: oss.edge.df.f5.com:443
+          TELEMETRY_ENDPOINT: ${{ github.event_name == 'push' && startsWith(github.ref, 'refs/heads/release-') && 'oss-dev.edge.df.f5.com:443' || 'oss.edge.df.f5.com:443' }}
           TELEMETRY_ENDPOINT_INSECURE: "false"
 
       - name: Cache Artifacts
diff --git a/tests/framework/ngf.go b/tests/framework/ngf.go
index 6c3008d882..f19ea751b7 100644
--- a/tests/framework/ngf.go
+++ b/tests/framework/ngf.go
@@ -35,6 +35,7 @@ type InstallationConfig struct {
 	ServiceType          string
 	IsGKEInternalLB      bool
 	Plus                 bool
+	Telemetry            bool
 }
 
 // InstallGatewayAPI installs the specified version of the Gateway API resources.
@@ -70,7 +71,6 @@ func InstallNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 		"--create-namespace",
 		"--namespace", cfg.Namespace,
 		"--wait",
-		"--set", "nginxGateway.productTelemetry.enable=false",
 		"--set", "nginxGateway.snippetsFilters.enable=true",
 	}
 	if cfg.ChartVersion != "" {
@@ -78,6 +78,7 @@ func InstallNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 	}
 
 	args = append(args, setImageArgs(cfg)...)
+	args = append(args, setTelemetryArgs(cfg)...)
 	fullArgs := append(args, extraArgs...) //nolint:gocritic
 
 	GinkgoWriter.Printf("Installing NGF with command: helm %v\n", strings.Join(fullArgs, " "))
@@ -136,7 +137,6 @@ func UpgradeNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 		cfg.ChartPath,
 		"--namespace", cfg.Namespace,
 		"--wait",
-		"--set", "nginxGateway.productTelemetry.enable=false",
 		"--set", "nginxGateway.config.logging.level=debug",
 		"--set", "nginxGateway.snippetsFilter.enable=true",
 	}
@@ -145,6 +145,7 @@ func UpgradeNGF(cfg InstallationConfig, extraArgs ...string) ([]byte, error) {
 	}
 
 	args = append(args, setImageArgs(cfg)...)
+	args = append(args, setTelemetryArgs(cfg)...)
 	fullArgs := append(args, extraArgs...) //nolint:gocritic
 
 	GinkgoWriter.Printf("Upgrading NGF with command: helm %v\n", strings.Join(fullArgs, " "))
@@ -188,6 +189,17 @@ func UninstallNGF(cfg InstallationConfig, k8sClient client.Client) ([]byte, erro
 	return nil, nil
 }
 
+func setTelemetryArgs(cfg InstallationConfig) []string {
+	var args []string
+
+	if cfg.Telemetry {
+		args = append(args, formatValueSet("nginxGateway.productTelemetry.enable", "true")...)
+	} else {
+		args = append(args, formatValueSet("nginxGateway.productTelemetry.enable", "false")...)
+	}
+	return args
+}
+
 func setImageArgs(cfg InstallationConfig) []string {
 	var args []string
 
diff --git a/tests/suite/system_suite_test.go b/tests/suite/system_suite_test.go
index 7c51bc8e97..f4bce1b1b9 100644
--- a/tests/suite/system_suite_test.go
+++ b/tests/suite/system_suite_test.go
@@ -99,6 +99,7 @@ type setupConfig struct {
 	deploy        bool
 	nfr           bool
 	debugLogLevel bool
+	telemetry     bool
 }
 
 func setup(cfg setupConfig, extraInstallArgs ...string) {
@@ -151,6 +152,10 @@ func setup(cfg setupConfig, extraInstallArgs ...string) {
 		Skip("Graceful Recovery test must be run on Kind")
 	}
 
+	if clusterInfo.IsGKE && strings.Contains(GinkgoLabelFilter(), "longevity") {
+		cfg.telemetry = true
+	}
+
 	switch {
 	case *versionUnderTest != "":
 		version = *versionUnderTest
@@ -196,6 +201,7 @@ func createNGFInstallConfig(cfg setupConfig, extraInstallArgs ...string) framewo
 		ServiceType:     *serviceType,
 		IsGKEInternalLB: *isGKEInternalLB,
 		Plus:            *plusEnabled,
+		Telemetry:       cfg.telemetry,
 	}
 
 	// if we aren't installing from the public charts, then set the custom images