diff --git a/operator/config/crd/bases/forklift.konveyor.io_migrations.yaml b/operator/config/crd/bases/forklift.konveyor.io_migrations.yaml
index c99739f63..b480534cd 100644
--- a/operator/config/crd/bases/forklift.konveyor.io_migrations.yaml
+++ b/operator/config/crd/bases/forklift.konveyor.io_migrations.yaml
@@ -297,6 +297,9 @@ spec:
                       description: The VM Namespace Only relevant for an openshift
                         source.
                       type: string
+                    newName:
+                      description: The new name of the VM after matching DNS1123 requirements.
+                      type: string
                     phase:
                       description: Phase
                       type: string
diff --git a/operator/config/crd/bases/forklift.konveyor.io_plans.yaml b/operator/config/crd/bases/forklift.konveyor.io_plans.yaml
index d23356159..b96328e25 100644
--- a/operator/config/crd/bases/forklift.konveyor.io_plans.yaml
+++ b/operator/config/crd/bases/forklift.konveyor.io_plans.yaml
@@ -737,6 +737,10 @@ spec:
                           description: The VM Namespace Only relevant for an openshift
                             source.
                           type: string
+                        newName:
+                          description: The new name of the VM after matching DNS1123
+                            requirements.
+                          type: string
                         phase:
                           description: Phase
                           type: string
diff --git a/pkg/apis/forklift/v1beta1/plan/vm.go b/pkg/apis/forklift/v1beta1/plan/vm.go
index d2d2444bd..127e9b02f 100644
--- a/pkg/apis/forklift/v1beta1/plan/vm.go
+++ b/pkg/apis/forklift/v1beta1/plan/vm.go
@@ -61,6 +61,8 @@ type VMStatus struct {
 	RestorePowerState VMPowerState `json:"restorePowerState,omitempty"`
 	// The firmware type detected from the OVF file produced by virt-v2v.
 	Firmware string `json:"firmware,omitempty"`
+	// The new name of the VM after matching DNS1123 requirements.
+	NewName string `json:"newName,omitempty"`
 
 	// Conditions.
 	libcnd.Conditions `json:",inline"`
diff --git a/pkg/controller/plan/kubevirt.go b/pkg/controller/plan/kubevirt.go
index df813c310..5c23011af 100644
--- a/pkg/controller/plan/kubevirt.go
+++ b/pkg/controller/plan/kubevirt.go
@@ -24,7 +24,6 @@ import (
 	"k8s.io/apimachinery/pkg/conversion"
 	"k8s.io/apimachinery/pkg/runtime"
 	"k8s.io/apimachinery/pkg/types"
-	k8svalidation "k8s.io/apimachinery/pkg/util/validation"
 	"k8s.io/apimachinery/pkg/util/wait"
 	cnv "kubevirt.io/api/core/v1"
 	instancetype "kubevirt.io/api/instancetype/v1beta1"
@@ -1168,13 +1167,9 @@ func (r *KubeVirt) virtualMachine(vm *plan.VMStatus) (object *cnv.VirtualMachine
 	//convention it will be automatically changed.
 	var originalName string
 
-	if errs := k8svalidation.IsDNS1123Label(vm.Name); len(errs) > 0 {
+	if vm.NewName != "" {
 		originalName = vm.Name
-		vm.Name, err = r.changeVmNameDNS1123(vm.Name, r.Plan.Spec.TargetNamespace)
-		if err != nil {
-			r.Log.Error(err, "Failed to update the VM name to meet DNS1123 protocol requirements.")
-			return
-		}
+		vm.Name = vm.NewName
 		r.Log.Info("VM name is incompatible with DNS1123 RFC, renaming",
 			"originalName", originalName, "newName", vm.Name)
 	}
@@ -1545,6 +1540,12 @@ func (r *KubeVirt) guestConversionPod(vm *plan.VMStatus, vmVolumes []cnv.Volume,
 	if err != nil {
 		return
 	}
+	environment = append(environment,
+		core.EnvVar{
+			Name:  "V2V_NewName",
+			Value: vm.NewName,
+		})
+
 	// pod annotations
 	annotations := map[string]string{}
 	if r.Plan.Spec.TransferNetwork != nil {
diff --git a/pkg/controller/plan/migration.go b/pkg/controller/plan/migration.go
index 699a36a61..d16381cb1 100644
--- a/pkg/controller/plan/migration.go
+++ b/pkg/controller/plan/migration.go
@@ -28,6 +28,7 @@ import (
 	meta "k8s.io/apimachinery/pkg/apis/meta/v1"
 	"k8s.io/apimachinery/pkg/labels"
 	"k8s.io/apimachinery/pkg/types"
+	k8svalidation "k8s.io/apimachinery/pkg/util/validation"
 	cdi "kubevirt.io/containerized-data-importer-api/pkg/apis/core/v1beta1"
 	"sigs.k8s.io/controller-runtime/pkg/client"
 )
@@ -709,6 +710,13 @@ func (r *Migration) execute(vm *plan.VMStatus) (err error) {
 			err = nil
 			break
 		}
+		if errs := k8svalidation.IsDNS1123Label(vm.Name); len(errs) > 0 {
+			vm.NewName, err = r.kubevirt.changeVmNameDNS1123(vm.Name, r.Plan.Spec.TargetNamespace)
+			if err != nil {
+				r.Log.Error(err, "Failed to update the VM name to meet DNS1123 protocol requirements.")
+				return
+			}
+		}
 		vm.Phase = r.next(vm.Phase)
 	case PreHook, PostHook:
 		runner := HookRunner{Context: r.Context}
diff --git a/virt-v2v/cold/entrypoint.go b/virt-v2v/cold/entrypoint.go
index af29615a3..3a749e90a 100644
--- a/virt-v2v/cold/entrypoint.go
+++ b/virt-v2v/cold/entrypoint.go
@@ -64,8 +64,13 @@ func main() {
 		fmt.Println("Error creating directory  ", err)
 		os.Exit(1)
 	}
-	virtV2vArgs = append(virtV2vArgs, "-o", "kubevirt", "-os", DIR)
+	virtV2vArgs = append(virtV2vArgs, "-o", "kubevirt")
 
+	if checkEnvVariablesSet("V2V_NewName") {
+		virtV2vArgs = append(virtV2vArgs, "-on", os.Getenv("V2V_NewName"))
+	}
+
+	virtV2vArgs = append(virtV2vArgs, "-os", DIR)
 	//Disks on filesystem storage.
 	if err := LinkDisks(FS, 15); err != nil {
 		os.Exit(1)