diff --git a/README.md b/README.md
index 66203f3..6e7790c 100644
--- a/README.md
+++ b/README.md
@@ -25,15 +25,15 @@ The entry point in `bin/awesomecli` can then be:
 ```
 #!/usr/bin/env bash
 
-sub --name awesomecli --bin "${BASH_SOURCE[0]}" --relative ".." -- "$@"
+sub --name awesomecli --executable "${BASH_SOURCE[0]}" --relative ".." -- "$@"
 ```
 
 The `--name` argument tells `sub` the name of the CLI. This is used when
 printing help information.
 
-The `--bin` argument tells `sub` where the binary entry point is located.
+The `--executable` argument tells `sub` where the CLI entry point is located.
 Usually this will just be `${BASH_SOURCE[0]}`. The `--relative` argument tells
-`sub` how to find the root of the CLI starting from the binary entry point.
+`sub` how to find the root of the CLI starting from the CLI entry point.
 These two are separate arguments for cross platform compatibility. `sub` will
 canonalize the bin path before merging with the relative path and then canonalize
 again.
diff --git a/integration/fixtures/commands/bin/main b/integration/fixtures/commands/bin/main
index d3a815f..2791125 100755
--- a/integration/fixtures/commands/bin/main
+++ b/integration/fixtures/commands/bin/main
@@ -2,4 +2,4 @@
 
 set -e
 
-$SUB_BIN --color never --name main --bin "${BASH_SOURCE[0]}" --relative ".." -- "$@"
+$SUB_BIN --color never --name main --executable "${BASH_SOURCE[0]}" --relative ".." -- "$@"
diff --git a/integration/fixtures/completions/bin/main b/integration/fixtures/completions/bin/main
index d3a815f..2791125 100755
--- a/integration/fixtures/completions/bin/main
+++ b/integration/fixtures/completions/bin/main
@@ -2,4 +2,4 @@
 
 set -e
 
-$SUB_BIN --color never --name main --bin "${BASH_SOURCE[0]}" --relative ".." -- "$@"
+$SUB_BIN --color never --name main --executable "${BASH_SOURCE[0]}" --relative ".." -- "$@"
diff --git a/integration/fixtures/project/bin/main b/integration/fixtures/project/bin/main
index d3a815f..2791125 100755
--- a/integration/fixtures/project/bin/main
+++ b/integration/fixtures/project/bin/main
@@ -2,4 +2,4 @@
 
 set -e
 
-$SUB_BIN --color never --name main --bin "${BASH_SOURCE[0]}" --relative ".." -- "$@"
+$SUB_BIN --color never --name main --executable "${BASH_SOURCE[0]}" --relative ".." -- "$@"
diff --git a/integration/sub.bats b/integration/sub.bats
index c64f800..0b7be90 100644
--- a/integration/sub.bats
+++ b/integration/sub.bats
@@ -10,10 +10,10 @@ PROJECT_DIR="$SUB_TEST_DIR/project"
   assert_output "main: libexec directory not found in root"
 }
 
-@test "sub: reject --bin and --absolute given together" {
+@test "sub: reject --executable and --absolute given together" {
   fixture "project"
 
-  run $SUB_BIN --name main --bin "$PROJECT_DIR" --absolute "$PROJECT_DIR"
+  run $SUB_BIN --name main --executable "$PROJECT_DIR" --absolute "$PROJECT_DIR"
   assert_failure
 }
 
diff --git a/src/main.rs b/src/main.rs
index 2186be5..1af03e6 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -167,19 +167,19 @@ fn init_sub_cli() -> Command {
             Arg::new("name")
                 .long("name")
                 .required(true)
-                .help("Sets the CLI name. Used in help and error messages."),
+                .help("Sets the CLI name - used in help and error messages"),
         )
         .arg(
-            Arg::new("bin")
-                .long("bin")
+            Arg::new("executable")
+                .long("executable")
                 .value_parser(value_parser!(PathBuf))
-                .help("Sets the path of the CLI binary. Only use in combination with --relative."),
+                .help("Sets the path of the CLI executable; only use in combination with --relative"),
         )
         .arg(
             Arg::new("relative")
                 .long("relative")
                 .value_parser(value_parser!(PathBuf))
-                .help("Sets how to find the root directory based on the location of the bin. Only use in combination with --bin."),
+                .help("Sets how to find the root directory based on the location of the executable; Only use in combination with --executable"),
         )
         .arg(
             Arg::new("absolute")
@@ -197,8 +197,8 @@ fn init_sub_cli() -> Command {
                 .help("Validate that the CLI is correctly configured"),
         )
         .group(
-            ArgGroup::new("bin_and_relative")
-                .args(["bin", "relative"])
+            ArgGroup::new("executable_and_relative")
+                .args(["executable", "relative"])
                 .multiple(true)
                 .conflicts_with("absolute"),
         )
@@ -305,18 +305,18 @@ fn parse_sub_cli_args() -> SubCliArgs {
             Some(path) => path.clone(),
             None => {
                 let mut path = args
-                    .get_one::<PathBuf>("bin")
-                    .expect("Either `bin` or `absolute` is required")
+                    .get_one::<PathBuf>("executable")
+                    .expect("Either `executable` or `absolute` is required")
                     .canonicalize()
-                    .expect("Invalid `bin` path")
+                    .expect("Invalid `executable` path")
                     .clone();
 
-                path.pop(); // remove bin name
+                path.pop(); // remove executable name
 
                 let relative = args.get_one::<PathBuf>("relative").expect("Missing `relative` argument");
                 path.push(relative);
 
-                path.canonicalize().expect("Invalid `bin` or `relative` arguments")
+                path.canonicalize().expect("Invalid `executable` or `relative` arguments")
             }
         },
     }