diff --git a/README.md b/README.md
index 06d0f55..496c8a1 100644
--- a/README.md
+++ b/README.md
@@ -85,6 +85,7 @@ https://github.com/jnthas/clockwise/wiki/Connecting-the-LDR) about that.
 - *NTP Server*: Configure your prefered NTP Server. You can use one of the [NTP Pool Project](https://www.ntppool.org/) pools or a local one. Default is `time.google.com`.
 - *LDR Pin*: The ESP32 GPIO pin where the LDR is connected to. The default is 35. There is a link there where you can read the current value of LDR and test if it's working.
 - *Posix Timezone String*: To avoid remote lookups of ezTime, provide a Posix string that corresponds to your timezone ([explanation](https://github.com/ropg/ezTime#timezones-1)). Leave empty to obtain this automatically from the server. 
+- *Display Rotation*: Allows you to rotate the display. This is useful if you need to adjust the direction in which cables protrude relative to the displayed image.
 
 ## How to change the clockface (PlatformIO)
 
diff --git a/firmware/lib/cw-commons/CWPreferences.h b/firmware/lib/cw-commons/CWPreferences.h
index 9077852..6a464ff 100644
--- a/firmware/lib/cw-commons/CWPreferences.h
+++ b/firmware/lib/cw-commons/CWPreferences.h
@@ -24,7 +24,7 @@ struct ClockwiseParams
     const char* const PREF_CANVAS_FILE = "canvasFile";
     const char* const PREF_CANVAS_SERVER = "canvasServer";
     const char* const PREF_MANUAL_POSIX = "manualPosix";
-
+    const char* const PREF_DISPLAY_ROTATION = "displayRotation";
 
     bool swapBlueGreen;
     bool use24hFormat;
@@ -39,6 +39,7 @@ struct ClockwiseParams
     String canvasFile;
     String canvasServer;
     String manualPosix;
+    uint8_t displayRotation;
 
 
     ClockwiseParams() {
@@ -67,6 +68,7 @@ struct ClockwiseParams
         preferences.putString(PREF_CANVAS_FILE, canvasFile);
         preferences.putString(PREF_CANVAS_SERVER, canvasServer);
         preferences.putString(PREF_MANUAL_POSIX, manualPosix);
+        preferences.putUInt(PREF_DISPLAY_ROTATION, displayRotation);
     }
 
     void load()
@@ -84,6 +86,7 @@ struct ClockwiseParams
         canvasFile = preferences.getString(PREF_CANVAS_FILE, "");
         canvasServer = preferences.getString(PREF_CANVAS_SERVER, "raw.githubusercontent.com");
         manualPosix = preferences.getString(PREF_MANUAL_POSIX, "");
+        displayRotation = preferences.getUInt(PREF_DISPLAY_ROTATION, 0);
     }
 
 };
diff --git a/firmware/lib/cw-commons/CWWebServer.h b/firmware/lib/cw-commons/CWWebServer.h
index 12590c6..8eebdee 100644
--- a/firmware/lib/cw-commons/CWWebServer.h
+++ b/firmware/lib/cw-commons/CWWebServer.h
@@ -125,6 +125,8 @@ struct ClockwiseWebServer
         ClockwiseParams::getInstance()->canvasServer = value;
       } else if (key == ClockwiseParams::getInstance()->PREF_MANUAL_POSIX) {
         ClockwiseParams::getInstance()->manualPosix = value;
+      } else if (key == ClockwiseParams::getInstance()->PREF_DISPLAY_ROTATION) {
+        ClockwiseParams::getInstance()->displayRotation = value.toInt();
       }
       ClockwiseParams::getInstance()->save();
       client.println("HTTP/1.0 204 No Content");
@@ -160,6 +162,7 @@ struct ClockwiseWebServer
     client.printf(HEADER_TEMPLATE_S, ClockwiseParams::getInstance()->PREF_CANVAS_FILE, ClockwiseParams::getInstance()->canvasFile.c_str());
     client.printf(HEADER_TEMPLATE_S, ClockwiseParams::getInstance()->PREF_CANVAS_SERVER, ClockwiseParams::getInstance()->canvasServer.c_str());
     client.printf(HEADER_TEMPLATE_S, ClockwiseParams::getInstance()->PREF_MANUAL_POSIX, ClockwiseParams::getInstance()->manualPosix.c_str());
+    client.printf(HEADER_TEMPLATE_D, ClockwiseParams::getInstance()->PREF_DISPLAY_ROTATION, ClockwiseParams::getInstance()->displayRotation);
 
     client.printf(HEADER_TEMPLATE_S, "CW_FW_VERSION", CW_FW_VERSION);
     client.printf(HEADER_TEMPLATE_S, "CW_FW_NAME", CW_FW_NAME);
diff --git a/firmware/lib/cw-commons/SettingsWebPage.h b/firmware/lib/cw-commons/SettingsWebPage.h
index 7bd6272..7a42c3f 100644
--- a/firmware/lib/cw-commons/SettingsWebPage.h
+++ b/firmware/lib/cw-commons/SettingsWebPage.h
@@ -135,6 +135,14 @@ const char SETTINGS_PAGE[] PROGMEM = R""""(
           icon: "fa-globe",
           save: "updatePreference('manualPosix', posixString.value)",
           property: "manualPosix"
+        },
+        {
+          title: "Rotation",
+          description: "Rotation of the matrix display.",
+          formInput: "<select name='rotation' id='rotation'><option value='0'" + (settings.displayrotation == 0 ? " selected='selected'" : "") + ">0</option><option value='1'" + (settings.displayrotation == 1 ? " selected='selected'" : "") + ">90</option><option value='2'" + (settings.displayrotation == 2 ? " selected='selected'" : "") + ">180</option><option value='3'" + (settings.displayrotation == 3 ? " selected='selected'" : "") + ">270</option></select>",
+          icon: "fa-rotate-right",
+          save: "updatePreference('displayRotation', rotation.value)",
+          property: "displayRotation"
         }
       ];
 
diff --git a/firmware/src/main.cpp b/firmware/src/main.cpp
index a5b4f74..8a3365b 100644
--- a/firmware/src/main.cpp
+++ b/firmware/src/main.cpp
@@ -25,7 +25,7 @@ CWDateTime cwDateTime;
 bool autoBrightEnabled;
 long autoBrightMillis = 0;
 
-void displaySetup(bool swapBlueGreen, uint8_t displayBright)
+void displaySetup(bool swapBlueGreen, uint8_t displayBright, uint8_t displayRotation)
 {
   HUB75_I2S_CFG mxconfig(64, 64, 1);
 
@@ -46,6 +46,7 @@ void displaySetup(bool swapBlueGreen, uint8_t displayBright)
   dma_display->begin();
   dma_display->setBrightness8(displayBright);
   dma_display->clearScreen();
+  dma_display->setRotation(displayRotation);
 }
 
 void automaticBrightControl()
@@ -84,7 +85,7 @@ void setup()
 
   pinMode(ClockwiseParams::getInstance()->ldrPin, INPUT);
 
-  displaySetup(ClockwiseParams::getInstance()->swapBlueGreen, ClockwiseParams::getInstance()->displayBright);
+  displaySetup(ClockwiseParams::getInstance()->swapBlueGreen, ClockwiseParams::getInstance()->displayBright, ClockwiseParams::getInstance()->displayRotation);
   clockface = new Clockface(dma_display);
 
   autoBrightEnabled = (ClockwiseParams::getInstance()->autoBrightMax > 0);