[Feature] Incorporate campaign_placement_report
into campaign end model
#22
Labels
type:enhancement
New functionality or enhancement
Is there an existing feature request for this?
Describe the Feature
The connector is currently being updated to include
campaign_id
in thecampaign_placement_report
source table, which means we can easily join this with othercampaign
data here in the package. The placement identifies where the ad is placed -- at the top of the search page, elsewhere in the search page(s), in product or add-to-cart pages, or in Amazon Business? This could help guide marketers on where to best place campaign ads.How would you implement this feature?
I suggest bringing this data into the
amazon_ads__campaign_report
model. We could also then aggregate to the account and portfolio level as well, but maybe we start with campaign first.According to these docs, there are 4 possible
placement
classifications (though one is in Beta). To not mess up the grain of the end model(s), I suggest we add metrics for each classification. So something likeThis would add quite a few new columns however, so please feel free to push back on anything that doesn't seem valuable
Describe alternatives you've considered
Don't include placements!
Are you interested in contributing this feature?
Anything else?
No response
The text was updated successfully, but these errors were encountered: