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Marketing-AI

"Marketing-AI employs advanced K-means clustering techniques to intelligently categorize customers into distinct segments, paving the way for a tailored and impactful marketing campaign. By strategically dividing the customer base into three well-defined clusters, we can now design targeted marketing initiatives that resonate with the unique preferences and behaviors of each group. This data-driven approach ensures precision and effectiveness, allowing us to deliver personalized messages and promotions that are more likely to engage and captivate our customers. Embracing the power of AI-driven segmentation, our marketing strategy becomes not only efficient but also highly customer-centric, enhancing the overall success of our campaigns."

Google Colab Link: https://colab.research.google.com/drive/1qXKv-hcvfW0g8iqGaWtXymStbwedAxY3?usp=sharing

Data : https://www.kaggle.com/kyanyoga/sample-sales-data