diff --git a/templates/download/iot/index.html b/templates/download/iot/index.html
index e24e6aaec03..2787fabc717 100644
--- a/templates/download/iot/index.html
+++ b/templates/download/iot/index.html
@@ -5,91 +5,125 @@
 
 {% block content %}
 
-<section class="p-strip is-bordered">
+<section class="p-strip">
   <div class="row">
     <h1>Get Ubuntu for IoT</h1>
-    <p>Ubuntu Core is a lean, strictly confined and fully transactional operating system. We designed it from the ground up, to focus on security and simplified maintenance, for appliances and large device networks. Ubuntu Core is powered by snaps - the universal Linux packaging format.</p>
-    <p><a href="/core">Learn more about Ubuntu Core ›</p><p> <a href="http://cdimage.ubuntu.com/ubuntu-core/18/stable/current/" class="p-link--external">Browse all supported images</a></p>
   </div>
 </section>
-
-
 <section class="p-strip--light">
-  <div class="row">
-    <h3>Install Ubuntu Core</h3>
-  </div>
+
   <div class="row u-equal-height">
-    <div class="p-card--highlighted col-6">
-      <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}e3a042a7-raspberrypi-card.png?w=115" width="115" alt="Raspberry Pi">
-      <hr class="u-sv1">
-      <p class="p-card__content">Ubuntu Core 18 allows you to install apps on your board in just a few clicks for Raspberry Pi 2 or 3.</p>
-      <p class="u-no-margin--bottom"><a href="/download/iot/raspberry-pi-2-3" class="p-button--neutral is-wide">Install on Raspberry Pi 3 or 2</a></p>
+    <div class="col-8">
+      <div class="p-heading-icon">
+        <div class="p-heading-icon__header">
+          <img class="p-heading-icon__img" src="{{ ASSET_SERVER_URL }}31bd2627-logo-raspberry-pi.svg"  alt="Raspberry Pi">
+          <h2 class="p-heading-icon__title">Ubuntu for Raspberry Pi</h2>
+        </div>
+      </div>
+      <p>Get the power, ease and flexibility of Ubuntu for Raspberry Pi 2 or 3.</p>
+      <p>Get started with an Ubuntu Server image for a familiar development environment.</p>
+      <p><a class="p-button--positive" href="/download/iot/raspberry-pi-2-3">Install on Raspberry Pi 2 or 3</a></p>
     </div>
-    <div class="p-card--highlighted col-6">
-      <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}d9ccf84b-qualcoom.png?w=132" width="132" alt="Qualcomm Snapdragon">
-      <hr class="u-sv1">
-      <p class="p-card__content">Ubuntu Core 18 helps you harness the power of boards tailored for the IoT ecosystem, like the Dragonboard 410c.</p>
-      <p class="u-no-margin--bottom"><a href="/download/iot/qualcomm-dragonboard-410c" class="p-button--neutral is-wide">Install on Dragonboard 410c</a></p>
+    <div class="col-4 u-vertically-center u-align--center u-hide--small">
+      <img src="{{ ASSET_SERVER_URL }}fd0fb85d-1024px-Raspberry_Pi_3_B+__39906369025_-removebg.png?w=200" width="200" alt="">
     </div>
-  </div>
-  <div class="row u-equal-height">
-    <div class="p-card--highlighted col-6">
-      <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}a69b2863-intel+nuc.svg" width="85" alt="Intel NUC">
-      <hr class="u-sv1">
-      <p class="p-card__content">Ubuntu Desktop and Ubuntu Core 18 can be easily installed on other architectures like Intel® 64 bits.</p>
-      <p class="u-no-margin--bottom"><a href="/download/iot/intel-nuc" class="p-button--neutral is-wide">Install on Intel NUC</a></p>
+  </section>
+
+
+  <section class="p-strip">
+    <div class="row">
+      <div class="col-8">
+        <h3>Supported platforms</h3>
+      </div>
     </div>
-    <div class="p-card--highlighted col-6">
-      <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}ff8c23f4-logo-pic.png" width="85" alt="Intel IEI TANK 870">
-      <hr class="u-sv1">
-      <p class="p-card__content">Ubuntu Core 18 brings enterprise-grade security to industrial AIoT kits such as the Intel IEI TANK 870.</p>
-      <p class="u-no-margin--bottom"><a href="/download/iot/intel-iei-tank-870" class="p-button--neutral is-wide">Install on Intel IEI TANK 870</a></p>
+    <div class="row p-divider">
+      <div class="col-3 p-divider__block">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}bb9f2504-2018-logo-artik-01.png"  height="50" alt="Samsung Artik">
+        <p>
+          <a href="/download/iot/samsung-artik-5-10-server">Install Ubuntu Server&nbsp;&rsaquo;</a>
+        </p>
+      </div>
+      <div class="col-3 p-divider__block">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}1f53b707-JOULE-LOGO.png?h=35" alt="Intel Joule" height="35">
+        <p>
+          <a href="/download/iot/intel-joule-desktop">Install Ubuntu Desktop&nbsp;&rsaquo;</a>
+        </p>
+      </div>
+      <div class="col-3 p-divider__block">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}a69b2863-intel+nuc.svg?h=35" height="35" alt="Intel NUC">
+        <p>
+          <a href="/download/iot/intel-nuc-desktop">Install Ubuntu Desktop&nbsp;&rsaquo;</a>
+        </p>
+      </div>
+      <div class="col-3 p-divider__block">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}8cb47950-g46.png?h=35" height="35" alt="Up2">
+        <p>
+          <a href="/download/iot/intel-nuc-desktop">Install Ubuntu Server&nbsp;&rsaquo;</a>
+        </p>
+      </div>
     </div>
-  </div>
-  <div class="row">
-    <p>To run Ubuntu Core on your workstation, you can <a href="/download/iot/kvm">install Ubuntu Core in KVM.</a></p>
-  </div>
-</section>
+  </section>
 
-<section class="p-strip">
-  <div class="row">
-    <h3>Other releases</h3>
-  </div>
-  <div class="row">
-    <div class="col-8">
-      <table>
-        <tbody>
-          <tr>
-            <th scope="row"><strong>Raspberry Pi CM3</strong></th>
-            <td><a href="/download/iot/raspberry-pi-compute-module-3">Install Ubuntu Core 16 ›</a></td>
-            <td></td>
-          </tr>
-          <tr>
-            <th scope="row"><strong>UP2</strong></th>
-            <td><a href="/download/iot/up-squared-iot-grove-server">Install Ubuntu Server ›</a></td>
-            <td></td>
-          </tr>
-          <tr>
-            <th scope="row"><strong>Samsung Artik</strong></th>
-            <td><a href="/download/iot/samsung-artik-5-10-server">Install Ubuntu Server ›</a></td>
-            <td class="u-align--right"><a href="/download/iot/samsung-artik-5-10">Install Ubuntu Core 16 ›</a></td>
-          </tr>
-          <tr>
-            <th scope="row"><strong>Intel Joule</strong></th>
-            <td><a href="/download/iot/intel-joule-desktop">Install Ubuntu Desktop ›</a></td>
-            <td class="u-align--right"><a href="/download/iot/intel-joule">Install Ubuntu Core 16 ›</a></td>
-          </tr>
-          <tr>
-            <th scope="row"><strong>Intel NUC</strong></th>
-            <td><a href="/download/iot/intel-nuc-desktop">Install Ubuntu Desktop ›</a></td>
-            <td></td>
-          </tr>
-        </tbody>
-      </table>
+  <section class="p-strip--light">
+    <div class="row u-equal-height">
+      <div class="col-8">
+        <h2>Ubuntu Core</h2>
+        <p>
+          Ubuntu Core is a lean, strictly confined and fully transactional operating system. We designed it from the ground up, to focus on security and simplified maintenance, for appliances and large device networks. Ubuntu Core is powered by snaps - the universal Linux packaging format.
+        </p>
+        <p>
+          <a class="p-button--neutral is-inline" style="margin-left: 0;" href="/core">Learn more about Ubuntu Core&nbsp;&rsaquo;</a><br class="u-hide--large u-hide--medium" /><a href="/download/iot/kvm">Install on your workstation in a KVM&nbsp;&rsaquo;</a>
+        </p>
+      </div>
+      <div class="col-4 u-vertically-center u-align--center u-hide--small">
+        <img src="{{ ASSET_SERVER_URL }}805f2b3a-core_black-orange_st_hex.svg" width="125" alt="Ubuntu Core">
+      </div>
     </div>
-  </div>
-</section>
+  </section>
+
+  <section class="p-strip">
+    <div class="row">
+      <h3>Supported platforms</h3>
+    </div>
+    <div class="row u-equal-height">
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="https://assets.ubuntu.com/v1/e3a042a7-raspberrypi-card.png?w=115" width="115" alt="Raspberry Pi">
+        <p>Install Ubuntu Core 18 on:</p>
+        <p><a href="/download/iot/raspberry-pi-2-3-core">Raspberry Pi 2 or  3&nbsp;&rsaquo;</a><br />
+          <a href="/download/iot/raspberry-pi-compute-module-3">Raspberry Pi CM3&nbsp;&rsaquo;</a></p>
+      </div>
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="https://assets.ubuntu.com/v1/a69b2863-intel+nuc.svg?h=35" height="35" alt="Intel NUC">
+        <p><a href="/download/iot/intel-nuc">Install Ubuntu Core 18&nbsp;&rsaquo;</a></p>
+      </div>
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="https://assets.ubuntu.com/v1/ff8c23f4-logo-pic.png?h=35" height="35" alt="Intel IEI TANK 870">
+        <p><a href="/download/iot/intel-iei-tank-870">Install Ubuntu Core 18&nbsp;&rsaquo;</a></p>
+      </div>
+    </div>
+    <div class="row u-equal-height" style="margin-top: 2rem;">
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="https://assets.ubuntu.com/v1/d9ccf84b-qualcoom.png?h=35" height="35" alt="Qualcomm Snapdragon">
+        <p><a href="/download/iot/qualcomm-dragonboard-410c">Install Ubuntu Core 18&nbsp;&rsaquo;</a></p>
+      </div>
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}bb9f2504-2018-logo-artik-01.png?h=40"  height="40" alt="Samsung Artik">
+        <p><a href="/download/iot/samsung-artik-5-10">Install Ubuntu Core 16&nbsp;&rsaquo;</a></p>
+      </div>
+      <div class="col-4">
+        <img class="p-card__thumbnail" src="{{ ASSET_SERVER_URL }}1f53b707-JOULE-LOGO.png?h=35" height="35" alt="Intel Joule">
+        <p><a href="/download/iot/intel-joule">Install Ubuntu Core 16&nbsp;&rsaquo;</a></p>
+      </div>
+    </div>
+    <div class="row" style="margin-top: 2rem;">
+      <p>
+        <a class="p-button--neutral" href="http://cdimage.ubuntu.com/ubuntu-core/18/stable/current/">
+          <span class="p-link--external">Browse all supported images</span>
+        </a>
+      </p>
+    </div>
+  </section>
 
-{% include "shared/contextual_footers/_contextual_footer.html" with first_item="_core_learn_more" second_item="_core_contribute" third_item="_iot_further_reading" %}
+  {% include "shared/contextual_footers/_contextual_footer.html" with first_item="_core_learn_more" second_item="_core_contribute" third_item="_iot_further_reading" %}
 
-{% endblock content %}
+  {% endblock content %}