diff --git a/includes/marketing.php b/includes/marketing.php
index b06a88c5..dff0b831 100644
--- a/includes/marketing.php
+++ b/includes/marketing.php
@@ -88,8 +88,6 @@ function ws_ls_updates_admin_notice() {
 	
 		ws_ls_updates_display_notice( $json );
 	}
-
-	ws_ls_marketing_update_key_last_dismissed(2);
 }
 add_action( 'admin_notices', 'ws_ls_updates_admin_notice' );
 
diff --git a/readme.txt b/readme.txt
index 87c5361e..57a9ddcf 100644
--- a/readme.txt
+++ b/readme.txt
@@ -3,7 +3,7 @@ Contributors: aliakro
 Tags: weight,tracker,chart,history,macronutrient
 Requires at least: 6.0
 Tested up to: 6.5
-Stable tag: 10.10.3
+Stable tag: 10.10.4
 Requires PHP: 7.4
 License: GPLv2 or later
 License URI: http://www.gnu.org/licenses/gpl-2.0.html
@@ -170,6 +170,10 @@ Measurements are created using Custom Fields. You can therefore specify the unit
 
 == Changelog ==
 
+= 10.10.4 =
+
+Bug fix: Update notices weren't dimissing correctly on live sites.
+
 = 10.10.3 =
 
 Forgot to minimise admin.js!
diff --git a/weight-loss-tracker.php b/weight-loss-tracker.php
index d2691fbb..add63a94 100755
--- a/weight-loss-tracker.php
+++ b/weight-loss-tracker.php
@@ -5,7 +5,7 @@
 /**
  * Plugin Name:         Weight Tracker
  * Description:         Allow your users to track their weight, body measurements, photos and other pieces of custom data. Display in charts, tables, shortcodes and widgets. Manage their data, issue awards, email notifications, etc! Provide advanced data on Body Mass Index (BMI), Basal Metabolic Rate (BMR), Calorie intake, Harris Benedict Formula, Macronutrients Calculator and more.
- * Version:             10.10.3
+ * Version:             10.10.4
  * Requires at least:   6.0
  * Tested up to:		6.5
  * Requires PHP:        7.4
@@ -17,7 +17,7 @@
  * Domain Path:         /includes/languages
  */
 
-define( 'WE_LS_CURRENT_VERSION', '10.10.3' );
+define( 'WE_LS_CURRENT_VERSION', '10.10.4' );
 define( 'WS_LS_ABSPATH', plugin_dir_path( __FILE__ ) );
 define( 'WS_LS_BASE_URL', plugin_dir_url( __FILE__ ) );
 define( 'WE_LS_TITLE', 'Weight Tracker' );