Clarify the CF deploy/services. Fix catalog links.

* It is confusing whether to create services or not. Add a note.
* Fix the catalog links and wording.
* Fix the launch app text that was copy/paste error from openshift to cf.

Author: markstur

README.md

@@ -43,9 +43,10 @@ When you have completed this code pattern, you will understand how to:
 2. [Deploy the server](#deploy-the-server)
 3. [Use the web app](#use-the-web-app)
 
-
 ### Create the Watson services
 
+> Note: You can skip this step if you will be using the `Deploy to Cloud Foundry on IBM Cloud` button below. That option automatically creates the services and binds them (providing their credentials) to the application.
+
 Provision the following services:
 
 * **Speech to Text**
@@ -83,9 +84,9 @@ The services are not available by default. An administrator must install them on
 <h5>Create the service instances</h5>
   <ul>
     <li>If you do not have an IBM Cloud account, register for a free trial account <a href="https://cloud.ibm.com/registration">here</a>.</li>
-    <li>Create a <b>Speech to Text</b> instance from <a href="https://cloud.ibm.com/catalog/services/speech-to-text">the catalog</a>.</li>
-    <li>Create a <b>Language Translator</b> instance from <a href="https://cloud.ibm.com/catalog/services/speech-to-text">the catalog</a>.</li>
-    <li>Create a <b>Text to Speech</b> instance from <a href="https://cloud.ibm.com/catalog/services/speech-to-text">the catalog</a>.</li>
+    <li>Click <a href="https://cloud.ibm.com/catalog/services/speech-to-text">here</a> to create a <b>Speech to Text</b> instance.</li>
+    <li>Click <a href="https://cloud.ibm.com/catalog/services/language-translator">here</a> to create a <b>Language Translator</b> instance.</li>
+    <li>Click <a href="https://cloud.ibm.com/catalog/services/text-to-speech">here</a> to create a <b>Text to Speech</b> instance.</li>
   </ul>
 <h5>Gather credentials</h5>
   <ol>

doc/source/cf.md

@@ -18,18 +18,16 @@ This document shows how to deploy the server using Cloud Foundry on IBM Cloud.
 
    ![toolchain_pipeline](images/toolchain_pipeline.png)
 
-6. To see the app and services created and configured for this code pattern, use the [IBM Cloud](https://cloud.ibm.com) dashboard. The app is named `watson-speech-translator` with a unique suffix. The following services are created and easily identified by the `wst-` prefix:
+## Run the web app
+
+1. To see the app and services created and configured for this code pattern, use the [IBM Cloud](https://cloud.ibm.com) dashboard. The app is named `watson-speech-translator` with a unique suffix. The following services are created and easily identified by the `wst-` prefix:
 
    * wst-speech-to-text
    * wst-language-translator
    * wst-text-to-speech
 
-7. Click on the app and then click on `Visit App URL` to visit the bot's web page.
-
-## Run the web app
+1. Click on the app and then click on `Visit App URL` to visit the bot's web page.
 
-* Go back to `Applications` ▷ `Routes`. You will see your app.
-* Click your app's `Hostname`. This will open the Watson Speech Translator web app in your browser.
-* Go back to the README.md for instructions on how to use the app.
+1. Go back to the README.md for instructions on how to use the app.
 
 [![return](https://raw.githubusercontent.com/IBM/pattern-utils/master/deploy-buttons/return.png)](https://github.com/IBM/watson-speech-translator#use-the-web-app)