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[placeholder]: Add GA4 tracking for search #1881

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8 tasks
sumiat opened this issue Apr 30, 2024 · 2 comments
Closed
8 tasks

[placeholder]: Add GA4 tracking for search #1881

sumiat opened this issue Apr 30, 2024 · 2 comments

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@sumiat
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sumiat commented Apr 30, 2024

Summary

Blocked by the transformation work

We need to set up GA4 to track the following metrics:

  • Click-through-rate to the opportunity listing on grants.gov to measure the search accuracy for those top searched terms: this is to measure the metric: Click-through-rate to the opportunity listing on grants.gov to measure the search accuracy for those top searched terms; Aaron suggested possibly putting a # for each result? Might need to be a spike first
  • Number of searches made per search term and the click conversion rate to the opportunity listing: might be the same configuration as the first one: https://support.google.com/analytics/answer/1032321?hl=en#zippy=%2Cin-this-article
  • Number of searches made per filter combination and the click-through-rate to the opportunity listing
  • Click-through-rate from search results to the opportunity listing: i believe this should come standard - user searches > clicks on the search result to the opportunity listing

Acceptance criteria

The following are captured and tracked in GA4

  • Click-through-rate to the opportunity listing on grants.gov to measure the search accuracy for those top searched terms
  • Number of searches made per search term and the click conversion rate to the opportunity listing
  • Number of searches made per filter combination and the click-through-rate to the opportunity listing
  • Click-through-rate from search results to the opportunity listing
@sumiat sumiat added this to the Search UI - Analytics milestone Apr 30, 2024
@sumiat sumiat changed the title [placeholder]: Add GA4 tracking [placeholder]: Add GA4 tracking for search Apr 30, 2024
@sumiat sumiat moved this from Icebox to Blocked in Simpler.Grants.gov Product Backlog Apr 30, 2024
@sumiat
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sumiat commented Apr 30, 2024

@btabaska will break this ticket up into smaller LOE

@btabaska
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Closed, placeholder has been swapped with tickets: #1892, #1891, #1890, #1889.

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