Set up analytics, SEO, etc.

[chriskuang4]

Fellows: Feel free to start working on these issues by assigning them to yourself. If you have any questions feel free to add it in the comments and tag @jaredbain and @Dahianna. Also always create a new branch and add Jared as reviewer.
Skills: Data and analytics, project management, content design

We have Google analytics (G4) set up, but unclear if we are pulling any reports or making any actionable changes to SEO, or etc. Goal is to set up and operationalize these processes and get to a good steady state.

• Ensure we are well set up on G4
• Look at data and make a report for USDC leadership with current data and recommendations for improvement
• After approved by USDC leadership help implement SEO and other necessary updates

[DaveSkender]

I'd set this up with Google Tag Manager, in addition to Google Analytics, so we have a lot more [underutilized] flexibility to define and measure usage patterns and analytics.

[chriskuang4]

@jaredbain just copied you in on an email about moving to GSA's enterprise analytics/tag manager instance. Might be something coming down the pike - heads up!

[Dahianna]

We are now in the GSA enterprise. Link here: https://analytics.google.com/analytics/web/#/p414348309/reports/intelligenthome

[Dahianna]

This might be a Fellow project to look at our analytics and SEO data and provide recommendations